After two electrifying days, the 2024 Game Changers Summit is officially over — and what an experience it was.
For the past year, the Crisp team has been working relentlessly to provide the 3,000+ Summit attendees the most unforgettable, unprecedented, and uncompromising law firm growth conference the legal industry has ever experienced. We embarked on this journey committed to raise the bar from the past six years — and the 2024 event delivered.
The 2024 Game Changers Summit brought together thousands of the nation’s most committed law firm owners, the most forward-thinking and fastest-growing leaders in the legal industry and beyond, some of the biggest names in the world, personal growth and business development experts, and so much more.
And by making this year’s event invitation-only, we ensured that the conversations in the room were truly high-level, growth-minded, and action-oriented. In an industry facing dire threats — including alternative business structures, the relentless rise of commoditization, a surge in retirements and cutthroat competition — adaptation will determine which firms survive. Keeping the event private was less about exclusivity and more a matter of necessity.
At this year’s Summit, we prepared a select group of law firm owners to thrive in times of transition.
Here’s everything you missed.
Relive Your Favorite Moments
If you were one of the 3,000 committed law firm owners in attendance, prepare for an in-depth look back at two of the most impactful days of your life.
If you weren’t there, read on to catch up on everything you missed out on:
- 2024 Game Changers Summit: Day 1
- 2024 Game Changers Summit: Day 2
- 2024 Game Changers Summit Feedback
- What’s Next for the Game Changers Summit?
2024 Game Changers Summit: Day 1
Thousands of law firm owners from around the country showed up in Atlanta to grow their businesses and change their lives.
Old friends reconnected, new friends met for the first time, and lucrative lifelong partnerships started to form.
By the time the clock struck nine, attendees were settled in for the 2024 Game Changers Summit.
Who and what did they experience?
The 2024 Game Changers Summit Day 1 Speakers
First, attendees received an energizing welcome by the mastermind behind the Game Changers Summit, Crisp Founder & CEO Michael Mogill.
Michael gave the firm owners in the room an overview of Crisp, the Summit, the changing legal industry, and the key traits that the most successful law firm owners all have in common. He challenged those in attendance to control their mindsets, be relentless learners, take action, surround themselves with the right people, and practice radical gratitude.
He celebrated the success of the law firms generating massive growth through their Crisp Coach memberships, pulled back the curtain on what Summit attendees could expect over the following two days, and set the tone for an energizing experience right from the start.
Will Guidara
Next, award-winning restaurateur and best-selling author of Unreasonable Hospitality Will Guidara inspired attendees to go after big goals and transform their client experience.
Mystery Speaker REVEALED: Kat Cole
The highly-anticipated MYSTERY SPEAKER was revealed as none other than AG1 CEO and all-around badass Kat Cole, who revealed her top strategies for responding to and shaping industry innovation, all learned through direct experience growing some of the world’s largest and most successful brands.
Eric Thomas
As the first day of the 2024 Game Changers Summit continued, Eric Thomas took the stage — and woke up the room in a powerful way. This world-renowned speaker, esteemed educator, and acclaimed author fired up every firm owner in the room and sparked inspiration in every heart.
Michael Mogill
Next, Michael Mogill returned to the stage for his always-popular Day 1 keynote presentation.
In this no-nonsense exploration of the current state of legal marketing, Mogill reshaped how law firms think about competition, standing out, establishing preference, and building a dominant brand in 2024 and beyond.
CaptureNow
Gary Falkowitz of Crisp Ventures company CaptureNow then caught Summit attendees up on what’s new in legal intake innovation, ensuring firm owners in the room never miss an opportunity to sign a case (and make a difference in a client’s life) again.
CaptureNow is the legal industry’s first and only automated interactive response solution that ensures every call to your law firm is immediately answered 24/7/365 — that of course includes nights, overflow, and weekends. This platform is designed to give your intake team the competitive edge needed to get ahead and get known.
Robert Greene
Finally, Robert Greene — best-selling author of The 48 Laws of Power and many more influential books — took the stage to open minds and equip the Summit audience with actionable strategies to harness the laws of power to achieve transformational goals.
The 2024 Game Changers Summit Day 1 Awards
The 2024 Game Changers Summit has become known as a large-scale celebration of the accomplishments of the nation’s top firm owners.
For the second consecutive year, Michael and Jessica Mogill took the stage throughout the two-day Summit to recognize the most committed Crisp Coach members for their incredible transformations and contributions this year.
This highly-anticipated set of distinctions have become known as the Crisp Game Changer Awards.
Winners of these carefully vetted, highly prestigious awards were determined based on specific results each firm generated, each leader’s commitment to their goals, and more.
While Firm of the Year Awards at each level (ELITE, PREMIER, SELECT, and CrispX) were reserved for Day 2, four firm owners were celebrated on Day 1 for Excellence in the following categories…
Excellence in Visionary Leadership
First up, Darryl Kogan earned the Excellence in Visionary Leadership Crisp Game Changer Award! Kogan & DiSalvo earned this distinction for elevating their team and generating powerful results in their firm — and they’re just getting started.
Excellence in Client Experience
Later in the day, Justin Reden and Mike Riddell were named the Excellence in Client Experience winners! Reden | Riddell’s values truly shine through in the investments they make in providing your clients the absolute best representation and experience — so the award was clearly well-deserved.
Excellence in Community Impact
Next up, David Laborde and Digger Earles took home the Excellence in Community Impact Award to celebrate the meaningful impact they make in the community Laborde Earles firm serves.
Excellence in Firm Culture
To round out the first day of Crisp Game Changer Awards, James Hansen and Kevin Jensen won the Excellence in Firm Culture Award! Genesis Legal Group is remarkably innovative, team-centric, and results-driven — and it shows.
Crisp Experience MVPs
Firm owners weren’t the only ones earning big accolades at the 2024 Game Changers Summit!
Four exceptional law firm team members were also awarded the title of Crisp Experience MVPs live onstage:
- Taylor Heinz of Sutton Law Firm for the Client-Facing Excellence Pathway
- Eric Hillyard-Poling of Jan Dils, Attorneys at Law for the Leadership Development Pathway
- Kristalee Rodriguez of Viles & Beckman for the Legal Marketing Mastery Pathway
- Melissa Barfield of Kaufman Injury Law for the Operational Expertise Pathway
Crisp Experience is a tailored training solution for law firm teams — and a one-way ticket to accelerated growth. This program empowers A-players in Crisp Coach member firms to specialize in their unique abilities and maximize effectiveness in their roles, aligning their individual goals and aspirations with the mission and vision of their organizations in order to generate solutions and drive bottom-line results.
For the past year, engaged Crisp Experience members have competed in challenges that pushed them to grow, step out of their comfort zone, and document their progress throughout 2024. Here at the #GameChangersSummit, we are finally able to unveil the Crisp Experience MVPs of the Year!
Each of these game changers demonstrated their commitment to their role, success in their Crisp Experience Pathway, and transformation personally & professionally — and it was an honor to celebrate their victories on the Summit stage.
The 2024 Game Changers Summit Announcements
The New Crisp Vision
For the past five years, Crisp’s vision has been to help 1,000 law firms grow their revenues by $1,000,000 each, making a $1 billion impact on the legal industry.
Since rolling out that transformational vision, the organization has…
- Completed 1,873 video shoots
- Served law firms in all 50 states and 7 countries
- Edited 6,564 world-class videos
- Launched 1,097 campaigns
- Conducted 13,540 coaching calls
- Hosted 268 workshops
- Led 1105 Onsite Trainings
- Made 153 Crisp Recruit hires for member law firms
- Facilitated 1,378 referrals through the members-only Crisp Connect platform
And most importantly, that vision of helping 1,000 law firms grow by $1 million each has been ACCOMPLISHED.
Crisp Streaming Stack
While the extremely popular and wildly successful Crisp Social Stack program has generated over 15 billion impressions and 5 billion video views for clients since its inception in 2018 and helped committed law firm owners get seen nearly everywhere, there was one medium that remained untapped…
Until now.
Live from the 2024 Game Changers Summit stage, Michael Mogill announced the latest evolution to join the Crisp services lineup: Crisp Streaming Stack.
Crisp Streaming Stack is a revolutionary streaming TV advertising solution that puts your firm’s message on the biggest screen in people’s homes, reaching millions of households through premium content and live sports — all with precision targeting that was never before possible with traditional TV.
The 2024 Game Changers Summit VIP Party
After Day 1 wrapped, it was time to head over to Crisp HQ for the official Game Changers Summit VIP Party — and party these game changers did.
With thousands of dynamic law firm owners in attendance, partygoers stepped into a Great Gatsby-themed wonderland filled with epic culinary experiences, extraordinary entertainment, exclusive connections with other legal leaders, and surprises around every corner — all at Crisp HQ, the industry’s only state-of-the-art space dedicated solely to law firm growth.
As the party started winding down, the game changers caught the Crisp buses back to their hotels to rest up in preparation for an even better second day.
2024 Game Changers Summit: Day 2
The following morning, thousands of law firm owners returned for another jam-packed day of world-class speakers, transformational content, the legal industry’s best networking, and unforgettable experiences.
The 2024 Game Changers Summit Day 2 Speakers
John Morgan
John Morgan took NO shortcuts while opening Day 2 with a powerful keynote we won’t soon forget.
Jessica Mogill
Next up, Crisp Head of Coaching Strategy Jessica Mogill taught attendees about three of the most dangerous types of leaders that could be threatening their teams — and what to do about them.
Morgan Housel
Best-selling author Morgan Housel then took the Summit stage for an engaging presentation that transformed perspectives on wealth, investment, and a successful life.
Michael Mogill
In the afternoon, Michael Mogill returned in full force to deliver a truly game changing Day 2 keynote that pushed boundaries and elevated mindsets in brand-new ways. He challenged every law firm owner in the room to raise their standards and do what it truly takes to achieve the success they dream of.
Nick Saban
Next, legendary college football coach Nick Saban sat down to unveil his top strategies for building a championship-winning team, charming the crowd with his direct delivery, results-based approach, and down-to-earth demeanor.
Legal Leaders Panel
Four successful firm owners then took the stage for the Legal Leaders Panel:
- Anna Summersett of Varghese Summersett
- Chris Keller of Keller Swan Injury Attorneys
- Roopal Luhana of Chaffin Luhana
- Eric Chaffin of Chaffin Luhana
In a “nothing off-limits” conversation thoughtfully facilitated by Michael Mogill, these game changers revealed their top insights and personal experiences to help the thousands of fellow leaders in the audience.
The 2024 Game Changers Summit Day 2 Awards
The Crisp Game Changer Awards continued throughout Day 2, this time announcing the official 2024 Firm of the Year Awards for each level of the Crisp Coach program: ELITE, PREMIER, SELECT, and CrispX.
ELITE Firm of the Year
First up on Day 2, The Law Office of Sofia K. Miguel was named the 2024 ELITE Firm of the Year!
PREMIER Firm of the Year
Next, Charles Buist and Nicholas Spetsas of Spetsas Buist won the prestigious PREMIER Firm of the Year Award!
SELECT Firm of the Year
Josh Nelson of Nelson Elder Care Law then earned the title SELECT Firm of the Year!
CrispX Firm of the Year
Last but certainly not least, Eric Chaffin and Roopal Luhana of Chaffin Luhana were crowned the 2024 CrispX Firm of the Year winners — the perfect culmination of two days full of inspiring missions, unforgettable stories, and well-deserved awards.
The 2024 Game Changers Summit Impact
This year at the Game Changers Summit, we were honored to support Kate’s Club, a community for children and teens, their families, and young adults who experienced the death of someone close to them. With an emphasis on peer support, connection, and fun, Kate’s Club programs provide a place where grief is community.
100% of proceeds from the Summit swag shop and donations made directly by attendees went supporting this worthy cause.
Over the course of the two-day Summit, attendees banded together to raise $60,000 for this worthy cause. It’s an honor and a privilege to support this wonderful organization and make a difference in the lives of countless young people. We’d like to extend a heartfelt thank you to all the law firm owners who helped make this impact together!
The 2024 Game Changers Summit Grand Prize
To close out the second day of the Game Changers Summit, we finally raffled off the incredibly cool Tesla Cybertruck every attendee had their eye on…
Each firm owner in the room automatically received an entry to win, and after much anticipation, Michael and Jessica Mogill took the stage to draw the winning ticket…
…and the Cybertruck went to Diego Bustillos of BBA Immigration!
The 2024 Game Changers Summit Private Concert
To close the 2024 Game Changers Summit, Grammy Award-winning rapper and actor Ludacris took the stage to deliver a private concert that kept the energy high until the very last moment!
After singing along, dancing the night away, and sharing a one-of-a-kind experience with thousands of fellow law firm owners, 2024 Game Changers Summit attendees closed out their experience with memories that will last a lifetime — and hearts and heads full of ideas and inspiration to put into action immediately.
The 2024 Game Changers Summit Feedback
The 2024 Game Changers Summit is not an event for us at Crisp — but carefully and thoughtfully designed from start to finish to honor the law firm owners in attendance and provide a truly transformational experience.
After receiving an influx of hundreds of 10/10 ratings, glowing reviews, powerful praise, and positive comments across social media, it’s safe to say the 2024 Summit delivered.
But don’t just take our word for it…
What’s Next for the Game Changers Summit?
As Michael Mogill shared from the stage, the 2025 Game Changers Summit will be exclusively available to Crisp Coach members.
If you’re an ELITE, PREMIER, SELECT, or CrispX member, we’ll see you at next year’s Summit for even more opportunities to connect with top attorneys, learn from world-class speakers, and have even more fun together.
If you believe you’re ready to join the law firm growth program transforming hundreds of organizations in huge ways, apply to join the Crisp Coach program. Access to the 2025 Game Changers Summit will be just the tip of the iceberg when it comes to the life-changing benefits you’ll experience.
