Crisp Coach

A closed-door community of the highest-performing law firms

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Do you have everything you need to overcome your law firm’s biggest barriers to growth?

Market Commoditization

Can you compete in an increasingly competitive legal landscape?

To compete in an increasingly commoditized legal market, you need to stand out — with your brand, with your values, your client service, your results, and your leadership.

Non-Lawyer Firm Ownership

The game is changing. Are you operating like a CEO, running your law firm like the business it is?

As non-lawyer firm ownership enters the legal market, it’s never been more clear: the future of your firm is the business of your firm.

Succession Planning

Will your firm’s legacy outlast you?

If you die without planning for your succession, your law firm will die with you.

You’ve got grit.

But you’ll need more than grit to grow.

Learn to win by design, not by accident

Crisp Coach

Create a profitable law firm with
predictable monthly revenue

Achieve Transformational Goals

Define success criteria for each aspect of your law firm to elevate it to the next level — then master the tools to get there.

Create Scalable Processes

Craft repeatable, documented standard operating procedures to cultivate consistency in your business.

Capitalize on Momentum

Utilize past wins and experiences to propel your law firm forward and make progress.

Stand out from the competition and attract the best clients and cases

Clarify your firm’s brand and message

Define what sets your firm apart from the competition to attract more discerning clients.

Make strategic decisions

Evaluate which opportunities will generate maximum impact.

Create a world-class client experience

Provide an unparalleled client experience that turns clients into advocates who continuously refer new cases to your firm.

Attract the
best talent and
build a culture
of success

Recruit A-players with a proven hiring process

Take the guesswork out of hiring to ensure you get the right people in the right seats.

Define key performance indicators

Define what results are acceptable for each member of your team so everyone is pulling their weight.

Establish accountability

Eliminate the drama in your organization and establish a culture of ownership.

Work on, not in,
your business
to become a better
law firm owner

Make calculated decisions

Weigh the risks to make strategic decisions that move the needle.

Gain confidence through clarity

Set in motion a defined trajectory for your law firm that will inspire both your team and you.

Learn to think like a market leader

Improve your leadership skills to increase impact and effectively lead your team.

Crisp Coach is not what you’d expect from
the average coaching program.
Thank goodness.

Most coaching programs will FAIL you. Because you’re playing in a different league.

We fundamentally disagree with the methods other coaching programs use. Good thing, too. Because tired templates, copy/paste tactics, and fortune-cookie advice won’t grow your firm.

Crisp Coach is less like a “kumbaya” summer camp and more like training for the Navy SEALs: tough love, hard work, serious results.

What they do.

(Spoiler alert: it’s not much.)

What we do.

(Take you to the next level)

  • They paint by numbers.

  • They accept mediocrity.

  • They preach from the pulpit.

  • They drown you in tactics.

  • We help you draw the blueprint.

  • We push you past limitations.

  • We get in the weeds with you.

  • We give you tools to grow.

Brought to you by

We walk
our talk

Because you shouldn’t trust a company to grow your business if they can’t do it for themselves.

From $500 to $100M+ in under 10 years: we practice what we preach. We’ve used the same strategies we advise for clients to become the fastest-growing company of our kind in the nation. And with over $1,000,000,000 in revenue driven for clients (and counting), we’ve proven repeatedly it’s not a fluke.


Recognized as the #1 Coaching Program for The Fastest-Growing Law Firms in America

Crisp Coach has exceeded all of my expectations. The people that I’ve met there and the things that I’ve learned have gone far beyond anything I would’ve imagined. It’s one of the best decisions I’ve ever made.”

Alexander Shunnarah Alexander Shunnarah Trial Attorneys

Crisp Coach is wonderful at keeping our focus on the big picture and maintaining the core values of the firm as we make decisions on firm growth, staffing changes, and particularly addressing the unique (and opportunity-laden) times we find ourselves in.”

Mark O'Mara O'Mara Law Group, Criminal Defense & Family Law

“Crisp holds you accountable for real change in big and small ways. The difference it has made in our business is unparalleled.

There are plenty of businesses out there that will pump you full of great ideas but leave you hanging to execute them. The difference maker with Crisp is the follow through.”

Anna Summersett Varghese Summersett PLLC

Our Results

Doubt the value of Crisp Coach? Don’t take our word for it—take a look at these case studies.

Law firm owners with big visions…
…trust Crisp Coach to get them there.

So what are you waiting for?
Find your lane and accelerate growth.

Crisp Coach

Transformational Growth for the Emerging Leader


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Crisp Coach

Scalable Growth for the Evolving Organization


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Crisp Coach

Sustainable Growth for the Established Organization


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Crisp Coach

The Ultimate Unfair Advantage for the Market Leader


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Crisp Coach is by application only

With limited seats and an exceptional caliber of growth-minded law firm owners, we are extremely selective about who we allow to join.

To inquire about program availability and discuss this program with our team, please complete the brief 2-minute form below.


  • Your Crisp Coach membership includes:

    • The industry’s top coaching and strategic workshop environment, combining virtual and in-person events and connecting you with like-minded law firm owners and the latest tools and tactics in law firm growth.
    • Top-of-the-line resources to empower your team and align your organization.
    • Insider access to an unparalleled community of high-achieving law firm owners all focused on one thing: growing their businesses and impacting the industry at a higher level.
    • A strategic library of Crisp’s world-class legal videos, custom-produced to align with your law firm’s marketing needs and growth goals.
    • Managed digital advertising campaigns to saturate the major online channels with your law firm’s messaging (Crisp Social Stack), complete with a dedicated team of client success specialists and regular reporting to keep you in the loop.
  • The effort and commitment you put into your involvement in the Crisp Coach program will directly impact the amount of value and return you get on your investment.

    Law firms involved in Crisp Coach are all-in, 100% committed to elevating and improving their organizations. If you are that committed to growing your firm, you will need to dedicate significant time and effort to get the most value out of the Crisp Coach program.

    We don’t ask for much — but you should ask for much of yourself. You could do nothing, but then you shouldn’t expect your experience to drive transformational results.

  • Growth-minded law firms in every practice area and in every market benefit from Crisp Coach. The program includes actionable strategies, unparalleled networking, and strategic partnerships that apply to any leader looking to level up their organization — the things Crisp Coach members learn and implement are agnostic to practice area.

    We have firms in the Crisp Coach program ranging from criminal defense, personal injury, and family law to property damage, mass torts, and everything in between.

    Want to acquire more cases? Want to increase your average case value? Want to become a more intentional leader? Want to improve hiring and company culture? With Crisp Coach, your goals are our goals, and we work alongside you to achieve them.

  • Whether you’re a solo practitioner, a small firm, or a goliath in your market — if you’re looking to take things to the next level, this program can help.

    In fact, Crisp Coach provides three different programs for law firms at different levels. Compare your options, assess your status, and find the right fit to get you from where you are to where you want to be.

    Having a team is not required, but having a growth mindset is.

  • Crisp Coach is only expensive if you don’t show up, take action, and go all-in. 

    In fact, 97% of our members rate the Crisp Coach program as one of the top two best investments they’ve made in their firm — period.

    If you view time and resources spent on improving and growing your law firm as an investment to be maximized rather than a cost to be minimized (and you’re willing to dedicate the time and effort to taking the actions you must take), you’ll likely feel the same.

This is it: your ultimate unfair advantage.


Limited seats: You apply, we decide.