Crisp Marketing makes it easy for you to effectively establish a presence on all of the major social channels, premium streaming networks, and live sports with your law firm’s messaging while creating a massive reach to target prospects and ideal clients.
Only 3% of your target market is actively looking to hire a lawyer right this second. Competing for such a small slice of the pie is ultra-competitive and ultra-expensive — if you wait to market to them until they’re in the 3%. Instead, Crisp Marketing targets the 97% percent, empowering you to make meaningful connections, build lasting relationships, and establish your brand as the best (and best-known) choice — before they even know they need you.
The simple fact is that most people don’t get the current state of marketing. As much as we may wish it was as simple as 1-2-3, a nuanced approach to the client journey requires relentless resilience.
Prospect
Clicks your ad 
BecomesWhen you’re promoting your law firm, you aren’t just going up against the other 1.33 million lawyers in the nation. To your prospective clients, you’re being processed in exactly the same mental category as Amazon, Starbucks, and Netflix.
The key is to differentiate yourself by telling your unique value proposition. And then repeat. And repeat. And repeat. Get the picture? It takes what it takes to reach your clients.
Prospect saw your video ad on Facebook 
Retargeted on another platform like YouTube or The Wall Street Journal 
Drove by your billboard 
Heard your radio ad 
Had a legal need, remembered your firm brand (after being retargeted several times) 
Googled your firm name 
Reached out to set up an appointment 
We work with you to create the brand video of your dreams! Your dedicated Project Manager collaborates with you to determine your Unique Value Proposition, or how to best tell your firm’s story using the powerful medium of video. Our highly-trained cinematographers then travel right to you to film you in your element and then edit your video in a matter of days for you to review!
Once you’ve approved your video, our team gets to work optimizing it for all manners of client consumption. In addition to the full brand video, we cut six further versions. These include 4:5 and 16:9 formats of a 30-second, 15-second, and 6-second version to most effectively utilize each channel.
The name of the game here is maximizing the number of prospective clients that lay eyes on your videos because consumption = conversion. We’ll post the appropriate versions on Facebook, Instagram, YouTube, LinkedIn, streaming channels, and live sports. But that’s only the beginning. We work with you to target the ideal client persona, design paid ads, explain your metrics on a monthly basis, and so much more!
A revolutionary streaming TV advertising solution that puts your firm’s message on the biggest screen in people’s homes – all with precision targeting.
Source: Leichtman Research Group (LRG)
VIDEO MARKETING
Build authority and credibility that makes you the obvious choice with Crisp’s experienced team behind your campaigns.
CRISP SOCIAL 360°
ANALYSIS & OPTIMIZATION
Optimize your social and streaming channels for ideal campaign performance and ROI.
MULTI-CHANNEL
STRATEGY & OPTIMIZATION
Work closely with Crisp strategists to get clear on your ideal client personas, then reach them on every major channel with targeted ads.
WEB & FACEBOOK
RETARGETING
Keep your firm front and center with ads that reach high-value prospects even after they’ve left your site.
DETAILED PERFORMANCE
REPORTING
Understand where and how you’ve built awareness and primed the market to choose you.
IDEAL CLIENT PERSONA TARGETING
CREATIVE AD DESIGN
MONTHLY METRIC CALLS WITH YOUR DEDICATED SUCCESS MANAGER
AD MANAGEMENT OPTIMIZATION
VIDEO MARKETING STRATEGY IMPLEMENTATION
FACEBOOK & WEB RETARGETING
HIGH-DEFINITION (HD) LEGAL BRAND VIDEO
STORYBOARDING & CREATIVE DIRECTION
DEDICATED SUCCESS MANAGER
EQUIPMENT SUPPLIED
FULL-RIGHTS TO VIDEO
MUSIC LICENSING INCLUDED
TRAVEL INCLUDED
The Crisp Marketing program is currently being offered by application only. To inquire into program availability and discuss this program with our team, please submit a contact form.
Deploy relentlessly through a multi-channel social ad campaign that keeps your firm top of mind across every major social platform, working 24/7/365 to build your brand and attract your ideal clients.
Aggregate numbers across all clients, updated Nov. 2024