Dedicated Coach
Meet your all-in partner in business growth, connect on a regular rhythm, and be prepared to be held accountable for your goals.
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Unparalleled Networking
Build strong relationships with superior attorneys and see how they run their firms — and dominate their markets.
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Transformative Workshops
Skip the “same old” approaches to your brand new challenges. Attack the root causes and blast past plateaus.
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Exclusive Access to Michael Mogill
Tap into the Crisp Founder & CEO’s latest thinking on marketing, leadership, and business development.
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World-Class Video
Command massive influence with a library of strategically-created videos produced at Crisp’s gold standard.
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Relentless Digital Marketing
Attract high-value cases at scale with end-to-end brand awareness generation by Crisp’s veteran team.
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Crisp Experience
Equip your A-players with a comprehensive training solution. Empower your team to specialize in their unique abilities and maximize effectiveness in their roles.
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Mastermind Program Exclusivity
Share openly knowing you’re the only firm of your kind in the room. CrispX workshops only welcome one law firm from each practice area in each market (DMA).
Produce a strategically selected library of videos to generate a powerful presence on every channel. All delivered at Crisp’s gold standard.
You’ll work closely with our team to create a brand video that captures your essence. Collaborate with your dedicated Client Success Manager to define your Unique Value Proposition, and strategize how to best tell your firm’s story using the powerful medium of video. Our highly-trained cinematographers then travel right to you to film you in your element and then edit your video in a matter of days for your review.
Once you’ve approved your masterful brand video, our team gets to work optimizing it for all the highest-traffic platforms your potential clients are on. In addition to the full brand video, we cut six further versions. These include square and 16:9 formats of a 30-second, 15-second, and 6-second version to most effectively utilize each social media channel.
Next up: maximizing the number of prospective clients that lay eyes on your videos. Why? Because consumption = conversion. We’ll post the most optimized video cuts on Facebook, Instagram, YouTube, and LinkedIn. But that’s only the beginning. We work with you to target your ideal client persona, design strategic paid ads, break down your metrics on a monthly basis, and so much more!
Impressions
Views
Clicks
CRISP SOCIAL 360° ANALYSIS & OPTIMIZATION
Optimize your Facebook, LinkedIn, Instagram, and YouTube channels for ideal campaign performance and ROI.
HYPER-TARGETING IDEAL PERSONA CREATION
Work closely with Crisp strategists to get clear on the ideal client personas you want to target with your advertising.
ADVANCED MULTI-CHANNEL VIDEO MARKETING STRATEGY
Our veteran team manages your ad campaigns the same way we manage our own — relentlessly.
ONGOING EXECUTION AND MANAGEMENT
Your campaign is not “set it and forget it.” Your Client Success team manages and optimizes your campaign on an ongoing basis to ensure maximum reach.
WEB & FACEBOOK RETARGETING
Keep your firm front and center with ads that reach high-value prospects even after they’ve left your site.
OPTIMIZATION & A/B TESTING
Explore what works and doesn’t work, identify how your ideal clients are responding to your ad campaigns, and make strategic adjustments along the way.
DETAILED PERFORMANCE REPORTING
Understand where and how you’ve built awareness and primed the market to choose you.
Build a sustainable legacy
Put a structure in place for your law firm’s future, with or without you.
Position your firm for acquisition
Master your craft as CEO of your law firm, strengthen the foundation of your business, and set yourself up for future investment.
Attract, vet, and hire A-players
Cultivate a concrete plan for finding and empowering a game-changing team that will push your firm to the next level.
Craft a bulletproof culture
Establish and enforce a culture of excellence that brings out the best in your team — and in you.
Own the market for high-value cases
Intentionally and strategically position your firm as the obvious answer and only real choice.
Achieve explosive growth
Grow in your role as a visionary leader, set transformational goals, and give them a due date.
Other “networks” don’t fit your firm — or the size of your vision. Your challenges are bigger; your goals more aggressive. Small firms can’t relate. Competitors only see the target on your back.
But you’ll go further, faster if you don’t go alone.
It’s a strictly vetted environment. Sharing is open and frequent. Peers become friends, mentors, and referral partners.
“Crisp Coach has introduced me to hundreds of lawyers. It’s helped me learn about how to run my practice more efficiently and how to lead my team more efficiently. I’ve been introduced to the digital space, the social media space, leadership, and finance. They really teach you the business side of it, the energy side of it, being consistent, and all the tools necessary to be successful.”
“CrispX has made a difference in all facets of our business. Now we don’t simply talk about a growth mindset — we have ways to evaluate it starting with hiring. We developed a clearer vision that is now communicated to the firm regularly and we have developed relationships as owners with other successful law firm owners; these relationships have been invaluable.”
“The partnership with Crisp holds us to a higher standard and keeps us accountable. I consider Crisp a true partner with a totally shared value system, vision, and commitment to our success. I wish I met Crisp Coach years ago.”
Michael walks his talk, scaling Crisp from $500 to $100M+ in under 10 years while driving over $1 Billion in revenue for clients to date.
Because he is personally and deeply invested in this program, we’re extremely selective about who is given access.
APPLY NOWWhenever you have a question, need an update, or have an idea, there’s just one person to call. No chasing, no smoke, no mirrors.
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Crisp Experience is a tailored training solution for your team — and your one-way ticket to accelerated growth.
This program will align their individual goals and aspirations with the mission and vision of your organization in order to generate solutions and drive bottom-line results for your law firm.
CUSTOMIZED TRAINING PATHWAYS
Empower your A-players to specialize in their unique abilities and maximize effectiveness in their roles.
WORLD-CLASS FULL-DAY WORKSHOPS
Send your best people to hands-on experiences that will equip them with the latest in their specialty — and the tools they need to positively impact your business.
COMMUNITY, RESOURCES & PROGRESS REPORTING
Leaders on your team will build relationships with like-minded legal professionals from firms around the country, access Crisp Academy (a vast library of additional educational tools and resources), and keep you in the loop every step of the way.
Crisp Academy is a comprehensive training library designed to equip your team to attract and close high-value cases on their own.
Crisp Experience membership includes seats for your team.
TRACK PROGRESS
Monitor how your team members are learning and progressing through the curriculum.
STAY CURRENT
New courses are consistently added and material is automatically updated over time.
PROVE UNDERSTANDING
Comprehensive courses include certifications upon completion and testing.
You’re not doing at least $10M in annual revenue
Our average member brings in $18M+ (and up to $90M+) in annual revenue.
You’re not “all-in.” We don’t want members who are not fully committed to growing their businesses.
You wilt under pressure. CrispX pushes you to make difficult decisions and hard changes.
You can’t keep up. Exponential growth requires intentional action, and CrispX is not for passengers.
Doubt the value of CrispX? Don’t take our word for it—take a look at these case studies.
Because of the tight-knit nature of the group and our CEO’s direct involvement, we are extremely selective about who we permit to join.
Interested firms can apply to be invited. Crisp will consider applications on a case-by-case basis.
“It has exceeded all of my expectations. The people that I've met and the things that I've learned have gone far beyond anything I would've imagined. *It's one of the best decisions I've ever made."
Alexander Shunnarah
Alexander Shunnarah Trial Attorneys
Trial Attorneys
