CRISP COACH

The Ultimate Unfair Advantage

BY INVITATION ONLY

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For law firms with $20M+ in annual revenue

$20M+

Build the Preeminent Law Firm that Leaves a Lasting Legacy

Evolve as a Visionary Leader

Innovate and Dominate

What's Included

The only program engineered to obliterate
every obstacle between you and explosive growth

Dedicated Coach

Meet your all-in partner in business growth, connect on a regular rhythm, and be prepared to be held accountable for your goals.

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Unparalleled Networking

Build strong relationships with superior attorneys and see how they run their firms — and dominate their markets.

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Transformative Workshops

Skip the “same old” approaches to your brand new challenges. Attack the root causes and blast past plateaus.

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Exclusive Access to Michael Mogill

Tap into the Crisp Founder & CEO’s latest thinking on marketing, leadership, and business development.

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Crisp Experience

Equip your A-players with a comprehensive training solution. Empower your team to specialize in their unique abilities and maximize effectiveness in their roles.

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Mastermind Program Exclusivity

Share openly knowing you’re the only firm of your kind in the room. CrispX workshops only welcome one law firm from each practice area in each market (DMA).

Onsite Training

Scale and skill up your team with onsite training at your firm’s HQ.

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This is it: your ultimate unfair advantage.

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Limited seats: You apply, we decide.

Transformative Workshops

Get the tools to dominate, make the connections to scale, and create the legacy to live on with CrispX’s hands-on workshops

Deep curriculum. Electrifying energy. Major breakthroughs.

The curriculum is confidential, but CrispX workshops have helped members to…

 

Build a sustainable legacy

Put a structure in place for your law firm’s future, with or without you.

Position your firm for acquisition

Master your craft as CEO of your law firm, strengthen the foundation of your business, and set yourself up for future investment.

Attract, vet, and hire A-players

Cultivate a concrete plan for finding and empowering a game-changing team that will push your firm to the next level.

Craft a bulletproof culture

Establish and enforce a culture of excellence that brings out the best in your team — and in you.

Own the market for high-value cases

Intentionally and strategically position your firm as the obvious answer and only real choice.

Achieve explosive growth

Grow in your role as a visionary leader, set transformational goals, and give them a due date.

Unparalleled Networking

You’ve outgrown your old network.
Meet your new private sounding board.

There’s over $1B in revenue in this program. Like a secret society of the nation’s top firms.

Other “networks” don’t fit your firm — or the size of your vision. Your challenges are bigger; your goals more aggressive. Small firms can’t relate. Competitors only see the target on your back.

But you’ll go further, faster if you don’t go alone.

CrispX puts you “in the room” with the industry’s top leaders to hear the lessons they’ve learned and glean from their experience.

It’s a strictly vetted environment. Sharing is open and frequent. Peers become friends, mentors, and referral partners.

What CrispX members are saying about their experience

“Crisp Coach has introduced me to hundreds of lawyers. It’s helped me learn about how to run my practice more efficiently and how to lead my team more efficiently. I’ve been introduced to the digital space, the social media space, leadership, and finance. They really teach you the business side of it, the energy side of it, being consistent, and all the tools necessary to be successful.”

Alexander Shunnarah Alexander Shunnarah Trial Attorneys

CrispX has made a difference in all facets of our business. Now we don’t simply talk about a growth mindset — we have ways to evaluate it starting with hiring. We developed a clearer vision that is now communicated to the firm regularly and we have developed relationships as owners with other successful law firm owners; these relationships have been invaluable.”

Eric Chaffin Chaffin Luhana

“The partnership with Crisp holds us to a higher standard and keeps us accountable. I consider Crisp a true partner with a totally shared value system, vision, and commitment to our success. I wish I met Crisp Coach years ago.”

Reza Torkzadeh TorkLaw

Exclusive Access to Michael Mogill

Led by Michael Mogill, Crisp’s CEO & Founder

This is the ONLY program that gives you direct access to Michael’s latest thinking on marketing, business development, strategy, and how to drive exponential results in your law firm.

Michael walks his talk, scaling Crisp from $500 to $100M+ in under 10 years while driving over $1 Billion in revenue for clients to date.

Because he is personally and deeply invested in this program, we’re extremely selective about who is given access.

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Get a Dedicated Accountability Partner in your corner and on your case

Whenever you have a question, need an update, or have an idea, there’s just one person to call. No chasing, no smoke, no mirrors.

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Access to a network of trusted referral partners

Grow your business and expand your reach. By exchanging cases through Crisp Connect, our referral platform exclusive to Crisp Coach members, you’re building new relationships with like-minded law firm owners who share your commitment to excellence. Over time, these trusted connections turn into valuable partnerships that drive long-term growth, strengthen your reputation, and open doors to new opportunities.

Crisp Experience

The Team You Build is the Company You Build

Crisp Experience is a tailored training solution for your team — and your one-way ticket to accelerated growth.

This program will align their individual goals and aspirations with the mission and vision of your organization in order to generate solutions and drive bottom-line results for your law firm.

CUSTOMIZED TRAINING PATHWAYS

Empower your A-players to specialize in their unique abilities and maximize effectiveness in their roles.

WORLD-CLASS FULL-DAY WORKSHOPS

Send your best people to hands-on experiences that will equip them with the latest in their specialty — and the tools they need to positively impact your business.

COMMUNITY, RESOURCES & PROGRESS REPORTING

Leaders on your team will build relationships with like-minded legal professionals from firms around the country, access Crisp Academy (a vast library of additional educational tools and resources), and keep you in the loop every step of the way.

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Give your team the tools to compete and
win in today’s digital marketplace

Crisp Academy is a comprehensive training library built to support your team’s continued growth and development.

With targeted, role-specific courses designed to complement the Crisp Experience Program, it empowers team members to sharpen their skills, deepen their knowledge, and stay aligned with your firm’s growth goals.

Keep your team ahead of the curve with training from the industry’s top experts:

  • Brand and messaging development
  • Analytics and metrics measurement
  • Conversion tracking and optimization
  • Paid ad strategy and execution
  • Content marketing
  • Email marketing
  • Social media strategy
  • Website management
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TRACK PROGRESS
Monitor how your team members are learning and progressing through the curriculum.

STAY CURRENT
New courses are consistently added and material is automatically updated over time.

PROVE UNDERSTANDING
Comprehensive courses include certifications upon completion and testing.

CrispX is
NOT for you if…

You’re not doing at least $20M+ in annual revenue
Our average member brings in $42M+ (and up to $150M+) in annual revenue.

You’re not “all-in.” We don’t want members who are not fully committed to growing their businesses.

You wilt under pressure. CrispX pushes you to make difficult decisions and hard changes.

You can’t keep up. Exponential growth requires intentional action, and CrispX is not for passengers.

Law firm owners with big visions…

…trust CrispX to get them there.

Our Results

Doubt the value of CrispX? Don’t take our word for it—take a look at these case studies.

Apply for an invitation to CrispX

CrispX is intended for the top 5% of all firms. Even then, you cannot buy your way in and membership is not guaranteed.

Because of the tight-knit nature of the group and our CEO’s direct involvement, we are extremely selective about who we permit to join.

Interested firms can apply to be invited. Crisp will consider applications on a case-by-case basis.

“It has exceeded all of my expectations. The people that I've met and the things that I've learned have gone far beyond anything I would've imagined. *It's one of the best decisions I've ever made."

Alexander Shunnarah

Alexander Shunnarah Trial Attorneys

Need a different fit?
Find another lane and accelerate growth.

Crisp Coach

Transformational Growth for the Emerging Leader

<$1M

in annual revenue
MORE ON ELITE COMPARE PROGRAMS

Crisp Coach

Scalable Growth for the Evolving Organization

$1M-$10M

in annual revenue
MORE ON PREMIER COMPARE PROGRAMS

Crisp Coach

Sustainable Growth for the Established Organization

$10M+

in annual revenue
MORE ON SELECT COMPARE PROGRAMS