CRISP COACH

The Ultimate Unfair Advantage

BY INVITATION ONLY

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For law firms with $20M+ in annual revenue

$20M+

Build the Preeminent Law Firm that Leaves a Lasting Legacy

Evolve as a Visionary Leader

Innovate and Dominate

What's Included

The only program engineered to obliterate
every obstacle between you and explosive growth

Transformative Workshops

Skip the “same old” approaches to your brand new challenges. Attack the root causes and blast past plateaus.

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Unparalleled Networking

Build strong relationships with superior attorneys and see how they run their firms — and dominate their markets.

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Dedicated Coach

Meet your all-in partner in business growth, connect on a regular rhythm, and be prepared to be held accountable for your goals.

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Onsite Team Training

Scale and skill up your team with onsite training at your firm’s HQ.

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Transformational Growth Game Plan

Gain total clarity on your vision and create a detailed roadmap to achieve it.

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Focus Retreats

Quarterly Executive Offsites designed to make your firm’s success inevitable

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Crisp Connect

Refer and receive cases inside a vetted network of Crisp Coach law firms, all in one simple platform.

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Crisp Recruit

Hire A-players who boost efficiency, strengthen culture, and help your firm scale.

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Quarterly Execution Labs

Hear directly from fellow law firm owners as they break down how they implemented strategies inside their firms.

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Crisp Experience

Equip your A-players with a comprehensive training solution. Empower your team to specialize in their unique abilities and maximize effectiveness in their roles.

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Exclusive Access to Michael Mogill

Tap into the Crisp Founder & CEO’s latest thinking on marketing, leadership, and business development.

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Mastermind Program Exclusivity

Share openly knowing you’re the only firm of your kind in the room. CrispX workshops only welcome one law firm from each practice area in each market (DMA).

This is it: your ultimate unfair advantage.

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Limited seats: You apply, we decide.

Transformative Workshops

Get the tools to dominate, make the connections to scale, and create the legacy to live on with CrispX’s hands-on workshops

Deep curriculum. Electrifying energy. Major breakthroughs.

The curriculum is confidential, but CrispX workshops have helped members to…

 

Build a sustainable legacy

Put a structure in place for your law firm’s future, with or without you.

Position your firm for acquisition

Master your craft as CEO of your law firm, strengthen the foundation of your business, and set yourself up for future investment.

Attract, vet, and hire A-players

Cultivate a concrete plan for finding and empowering a game-changing team that will push your firm to the next level.

Craft a bulletproof culture

Establish and enforce a culture of excellence that brings out the best in your team — and in you.

Own the market for high-value cases

Intentionally and strategically position your firm as the obvious answer and only real choice.

Achieve explosive growth

Grow in your role as a visionary leader, set transformational goals, and give them a due date.

Unparalleled Networking

You’ve outgrown your old network.
Meet your new private sounding board.

There’s over $1B in revenue in this program. Like a secret society of the nation’s top firms.

Other “networks” don’t fit your firm — or the size of your vision. Your challenges are bigger; your goals more aggressive. Small firms can’t relate. Competitors only see the target on your back.

But you’ll go further, faster if you don’t go alone.

CrispX puts you “in the room” with the industry’s top leaders to hear the lessons they’ve learned and glean from their experience.

It’s a strictly vetted environment. Sharing is open and frequent. Peers become friends, mentors, and referral partners.

Exclusive Access to Michael Mogill

Led by Michael Mogill, Crisp’s CEO & Founder

This is the ONLY program that gives you direct access to Michael’s latest thinking on marketing, business development, strategy, and how to drive exponential results in your law firm.

Michael walks his talk, scaling Crisp from $500 to $100M+ in under 10 years while driving over $1 Billion in revenue for clients to date.

Because he is personally and deeply invested in this program, we’re extremely selective about who is given access.

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What CrispX members are saying about their experience

“Crisp Coach has introduced me to hundreds of lawyers. It’s helped me learn about how to run my practice more efficiently and how to lead my team more efficiently. I’ve been introduced to the digital space, the social media space, leadership, and finance. They really teach you the business side of it, the energy side of it, being consistent, and all the tools necessary to be successful.”

Alexander Shunnarah Alexander Shunnarah Trial Attorneys

CrispX has made a difference in all facets of our business. Now we don’t simply talk about a growth mindset — we have ways to evaluate it starting with hiring. We developed a clearer vision that is now communicated to the firm regularly and we have developed relationships as owners with other successful law firm owners; these relationships have been invaluable.”

Eric Chaffin Chaffin Luhana

“The partnership with Crisp holds us to a higher standard and keeps us accountable. I consider Crisp a true partner with a totally shared value system, vision, and commitment to our success. I wish I met Crisp Coach years ago.”

Reza Torkzadeh TorkLaw

Get a Dedicated Accountability Partner in your corner and on your case

Whenever you have a question, need an update, or have an idea, there’s just one person to call. No chasing, no smoke, no mirrors.

Beyond accountability, your coach acts as an AI-enablement partner, equipping you with tailored strategies to harness artificial intelligence and boost efficiency in every facet of your firm. Whether refining your vision, enhancing team culture, optimizing operations, or elevating your brand, they’ll collaborate with you to implement AI solutions that deliver tangible improvements, minimizing guesswork and accelerating sustainable growth.

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Transformational Growth Game Plan

Eliminate the guesswork and make your firm’s vision a reality

We help you create crystal-clear clarity around your vision. Not some vague idea of ‘growth,’ but a specific, detailed picture of what your firm looks like if you had everything you needed to succeed and couldn’t fail. Then we work hand in hand to build a custom roadmap to getting there.

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Focus Retreats

Quarterly Offsite for Firm Owner and Executive Leadership Team

Quarterly executive offsites designed to make your firm’s success inevitable. These are full day sessions at your office with your key players facilitated by our certified training team.

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Narrow your focus from big picture to small picture

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Diagnose the barriers that stand between your firm and progress

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Create a blueprint to execute on the right priorities

Seamless Integrations
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Direct Knowledge Transfer

Your Certified Training Team will debrief with your Crisp Coach following your Focus Retreats for perfect alignment.

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Strategic Priority Management

Your Crisp Coach will help you transition the strategy from your Focus Retreats to execution on your monthly calls.

Quarterly Feedback Loops
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Consistent 90-Day Cadence

Evaluate your progress, address new barriers, and set new priorities to ensure your firm is always moving in the right direction.

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Recurring Data Analysis

Be empowered to make informed decisions by determining exactly what metrics will move your firm forward.

Crisp Connect
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Access a network of trusted referral partners

Grow your business and expand your reach. By exchanging cases through Crisp Connect, our referral platform exclusive to Crisp Coach members, you’re building new relationships with like-minded law firm owners who share your commitment to excellence. Over time, these trusted connections turn into valuable partnerships that drive long-term growth, strengthen your reputation, and open doors to new opportunities.

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Crisp Recruit

Unparalleled Talent Solutions

Great employees exist but we often settle far before we ever meet them. In most cases, law firms have a limited pool of candidates to choose from, especially for specialized roles. So it’s easy to settle for the best candidate among your available options, even if they’re not the ideal fit.

You must stand out to compete for the best candidates in today’s expanded recruitment landscape. This requires a strategic approach that showcases your firm as the choice for top-tier talent. Our recruitment strategies position your practice to appeal to A-players and their goals.

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Define the Role

We collaborate with you to identify the requirements and responsibilities for your open position. This step is crucial in attracting and evaluating the right talent.

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Source Top Talent

We seek out individuals who consistently perform at a high level and offer valuable skill sets. These people are then matched to your Ideal Candidate Profile.

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Evaluate Candidates

The purpose of this phase ensures a seamless integration into your law firm. We make sure your new hire understands their role and acquires the skills necessary to perform effectively.

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Onboard and Train

The Crisp Experience program aligns their individual goals and aspirations with the mission and vision of your organization in order to generate solutions and drive bottom-line results for your law firm.

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Quarterly Execution Labs

Where strategy turns into progress

Quarterly Execution Labs are closed-door virtual sessions designed to help you implement what you learn and drive meaningful results between workshops.

Each session gives you direct access to real-world execution from fellow law firm owners who are actively applying Crisp strategies inside their firms. You will see exactly what they did, how they did it, and the outcomes they achieved, step by step.

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Learn From Real Implementations

Hear directly from other Crisp Coach members as they break down how they executed workshop strategies in their firms. No theory. No hypotheticals. Just real decisions, real systems, and real results.

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Go Deeper Into Advanced Use Cases

Explore sophisticated implementations across modern law firm operations, including AI agents, attorney compensation models, intake and conversion strategies, community engagement initiatives, and data-driven case valuation.

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Execute Faster With Peer Insight

Ask questions, share your progress, and work through obstacles in real time. Learn how others overcame the same challenges you are facing so you can move forward with confidence.

Crisp Experience

The Team You Build is the Company You Build

Crisp Experience is a tailored training solution for your team — and your one-way ticket to accelerated growth.

This program will align their individual goals and aspirations with the mission and vision of your organization in order to generate solutions and drive bottom-line results for your law firm.

CUSTOMIZED TRAINING PATHWAYS

Empower your A-players to specialize in their unique abilities and maximize effectiveness in their roles.

WORLD-CLASS FULL-DAY WORKSHOPS

Send your best people to hands-on experiences that will equip them with the latest in their specialty — and the tools they need to positively impact your business.

COMMUNITY, RESOURCES & PROGRESS REPORTING

Leaders on your team will build relationships with like-minded legal professionals from firms around the country, access Crisp Academy (a vast library of additional educational tools and resources), and keep you in the loop every step of the way.

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Give your team the tools to compete and
win in today’s digital marketplace

Crisp Academy is a comprehensive training library built to support your team’s continued growth and development.

With targeted, role-specific courses designed to complement the Crisp Experience Program, it empowers team members to sharpen their skills, deepen their knowledge, and stay aligned with your firm’s growth goals.

Keep your team ahead of the curve with training from the industry’s top experts:

  • Executive support and communication
  • Time management and prioritization
  • Operational performance metrics and reporting
  • Intake optimization
  • Client experience management
  • Brand and messaging development
  • Data-driven marketing principles
  • Leadership, team, and culture development
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TRACK PROGRESS
Monitor how your team members are learning and progressing through the curriculum.

STAY CURRENT
New courses are consistently added and material is automatically updated over time.

PROVE UNDERSTANDING
Comprehensive courses include certifications upon completion and testing.

CrispX is
NOT for you if…

You’re not doing at least $20M+ in annual revenue
Our average member brings in $42M+ (and up to $150M+) in annual revenue.

You’re not “all-in.” We don’t want members who are not fully committed to growing their businesses.

You wilt under pressure. CrispX pushes you to make difficult decisions and hard changes.

You can’t keep up. Exponential growth requires intentional action, and CrispX is not for passengers.

Our Results

Doubt the value of CrispX? Don’t take our word for it—take a look at these case studies.

Apply for an invitation to CrispX

CrispX is intended for the top 5% of all firms. Even then, you cannot buy your way in and membership is not guaranteed.

Because of the tight-knit nature of the group and our CEO’s direct involvement, we are extremely selective about who we permit to join.

Interested firms can apply to be invited. Crisp will consider applications on a case-by-case basis.

“It has exceeded all of my expectations. The people that I've met and the things that I've learned have gone far beyond anything I would've imagined. *It's one of the best decisions I've ever made."

Alexander Shunnarah

Alexander Shunnarah Trial Attorneys
Trial Attorneys

Need a different fit?
Find another lane and accelerate growth.

Crisp Coach

Transformational Growth for the Emerging Leader

<$1M

in annual revenue
MORE ON ELITE COMPARE PROGRAMS

Crisp Coach

Scalable Growth for the Evolving Organization

$1M-$10M

in annual revenue
MORE ON PREMIER COMPARE PROGRAMS

Crisp Coach

Sustainable Growth for the Established Organization

$10M+

in annual revenue
MORE ON SELECT COMPARE PROGRAMS