The #1 Reason Why Your Law Firm is Stagnant
7 minutes to read
Take a look around your law firm and get honest about what you see.
Are you consistently bringing in exciting new business, hiring A-players, and making important changes to keep up with the ever-changing legal industry?
Or are you simply going through the motions?
If your practice sounds more like the latter, then you could have a stagnant law firm on your hands.
Don’t become a victim of stagnation.
Get ready to learn:
If you and your law firm are up to the challenge of beating the status quo, then this article is for you.
The #1 Reason Why Your Law Firm is Stagnant
This may not be what you want to hear, but the main reason why you can’t seem to attract great clients or land high-value cases is because of you.
When you get stuck, your business stagnates.
If you’ve fallen into a vicious cycle and you’re not helping yourself get out of it, it can affect your outlook on life as a whole, and you begin to settle for average in every area of your life.
Take a closer look at said cycle:
You get stuck → You get frustrated → You settle → You justify it
Let’s break it down.
1. You get stuck.
Maybe you got stuck because none of your marketing campaigns seem to be successful, or maybe it’s because you can’t seem to hire people who are a good culture fit for your law firm. It could even be a more internal issue inside of you as the leader of your law firm.
Whatever the reason, you’re at a point where you’re stuck in life, in your firm, and within yourself, and nothing seems to work anymore.
Where do you go from here?
If you were Cy Wakeman, you would ask yourself, “What does great look like? What would my highest self do?”
But if you’re in a place where you’re unwilling to find ways to change, that’s when you move onto the next part of the cycle.
2. You get frustrated.
Frustration can hit you in the blink of an eye, or it can be something that festers inside of you until you can longer ignore it.
Even worse, the more frustrated you become, the more likely you are to take it out on yourself, your team, or even your loved ones. Frustration breeds contempt, and if you aren’t careful, it could take over your life in a negative way.
After you’ve been frustrated for long enough, that’s when you move onto the next stage of this vicious cycle.
3. You settle.
When you settle, you’re no longer angry.
You’re no longer tired.
You’re no longer upset with yourself for being stuck and frustrated in the first place.
When you settle, you admit defeat.
You accept average.
Settling can impact every aspect of your life.
Maybe you’re not happy in your current relationship, but you decide to stay in it because it’s easier than making a huge change and upsetting everyone involved. Maybe you’re not happy with the shape you’re in, but it’s easier to get complacent than to invest the time and energy in making healthy choices.
Maybe you’re unhappy with the way your law firm is performing, but instead of trying to make changes, you decide that there’s nothing much you can do about it. Instead, you just sit around waiting for potential clients to come to you (which they won’t if you don’t give them a reason to).
Settling is one of the worst things you can do to your mind, body, and soul. Resist the urge to settle.
But if you get to the point of settling for all that’s mediocre in your life, that’s when you move onto the final stage of the cycle.
4. You justify it.
Once you start justifying your lack of success, lack of motivation, lack of willingness to change, and overall lack of lust for life, that’s when you’ve hit rock bottom.
You’ll find yourself justifying every shortcoming in your life. You’ll notice that you’ve become a mediocre version of yourself who is doomed to fail at every turn.
This eventually leads to an unhappy, unfulfilled life.
Is that really what you want for yourself?
If this sounds like you right now, there’s still time to change your outlook on life and break the cycle — but it’s not going to be easy. You must be willing to put in the work and take an unbiased look at yourself and make the changes necessary to go back to being the ambitious soul that you once were.
If you think you’re ready to commit to yourself, then read on.
How to Overcome Stagnation in Your Law Firm
We’ve learned that stagnation is a state of being stuck without progress, and we know that it can manifest itself in different aspects of your life, whether that’s at your law firm, within your personal relationships, or your personal growth.
If you want to be more than just another face in the crowd, it’s going to take the willingness to step outside of your comfort zone.
Here are a few ways to beat the bell curve:
Set Goals and Create a Plan of Action
One approach to overcoming stagnation is to set goals and create a plan of action. This involves identifying areas where you desire progress and outlining specific steps to take towards achieving those goals — and most importantly, holding yourself accountable to making all of that happen.
When setting goals for yourself, think about what needs to be addressed first, and build a plan of action around that task.
Pro tip: It can be helpful to break down bigger goals into smaller, achievable tasks to make progress feel more tangible and less overwhelming.
Even if you’re not a planner, there are many tools available to help you become one. Don’t think that you have to do everything alone.
Seek Out New Experiences and Challenges
Another strategy to defeat stagnation is to seek out new experiences and challenges. Whether this involves learning a new skill or hobby, taking on a new project at work, or traveling to a new destination, it’s vital that you get out of your everyday routine and push yourself to try new things. It provides a fresh perspective and can even help you determine where you need to improve most of all.
Don’t be afraid to implement new initiatives at your law firm, make more time for your family, or even get out of your regular routine to reset your system.
Reevaluate Your Mindset
Some would argue that the most important part of overcoming stagnation is reevaluating your mindset and beliefs.
Sometimes, limiting beliefs or negative self-talk can contribute to feelings of stagnation, worthlessness, and feeling stuck. Practicing self-compassion and positive affirmations can help shift these patterns and create a more optimistic outlook.
Begin to think of your professional life and your personal life as one. When you’re able to work on integrating them both at the same time, you’ll achieve the ultimate level of peace.
Final Thoughts
Ultimately, overcoming stagnation requires taking action and being intentional about personal growth. It may not be easy, but by setting goals, seeking out new experiences, and shifting your mindset, progress is possible.
If you don’t want to do it alone, you have options.
Join Crisp Coach, recognized as the #1 coaching program for the fastest-growing law firms in America. Surround yourself with like-minded firm owners who want to become the best versions of themselves and always strive to be better than yesterday.
Change isn’t easy. Growth isn’t easy. But taking the first step to achieving both is.
How Crisp Can Help
As the #1 Law Firm Growth Company in the Nation, Crisp has helped hundreds of firms dominate their markets with results that speak for themselves ($3.2M in average revenue growth, 2x increase in average case values).
We teach firm owners how they can win by design and help them overcome their biggest barriers to growth while establishing lasting legacies.
If you’re ready to be amongst the top 5% of firms in the country, submit your application for Crisp Coach today.
Join them and see what you’re made of.
