VB Attorneys
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46%
Website Traffic Increase
Project Overview
VB Attorneys is a personal injury firm based in Houston, Texas. Founding attorneys Vuk Vujasinovic and Brian Beckcom started the firm to help people recover after bad car accidents, 18 wheeler accidents, injuries on the job both on land and offshore, as well as those who have been victimized by defective products and other instances of corporate negligence.
While other firms in the area are tough competition, VB Attorneys have a special emphasis on service that help them stand out.
“Injured folks choose VB Attorneys because we are a mid-sized firm that can provide individual attention and personalized care to our clients,” explains Marketing Director Carlos Villarreal. “We have the expertise and the capital to take on the biggest of corporate bullies.”
He continues, “Vuk and Brian are not only experts in their field, but they bring a passion for righting wrongs that gives our clients the confidence they need to entrust their futures in us during their toughest times.”
Vujasinovic and Beckcom find great value in helping people and doing meaningful work that needs to be done in order to make their community safer. But their biggest challenge is “battling the public perception that attorneys are greedy ambulance chasers when in reality, we help people every single day get past the toughest times of their lives.”
Challenge
A natural response to this challenge is to develop unified messaging to showcase the motivations and impact that these dedicated attorneys actually make in their community — and then to make sure that message is received by those who need their help.
VB Attorneys understand how important it is to deliver this message in a way that is compelling, meaningful, memorable, and effective. To make the kind of impact they had in mind, they knew they needed to leverage video.
“Professional video marketing is not for everyone,” Villarreal acknowledges. “Nevertheless, video marketing is the future of advertising in the digital age, and if you want to reach the people you wish to serve, you’re going to need it.”
So video was a given for VB Attorneys, but why Crisp?
“We knew that anyone could make a video, but Crisp could help us build our brand, shape our identity, and reach a greater audience,” says Villarreal. “It was important that Brian and Vuk told their stories.”
We knew that anyone could make a video, but Crisp could help us build our brand, shape our identity, and reach a greater audience.Carlos Villarreal (Marketing Director )
Strategy
Crisp’s unique storytelling approach involves an extensive discovery process, during which a firm is able to hone in on what makes them truly unique. This process results not just in a great video product, but a holistic brand message that shapes every other piece of content the firm produces going forward.
In addition to video as a branding medium, VB Attorneys chose Crisp Social Stack to build in a strategic video marketing campaign. This is to ensure their powerful videos get in front of their ideal clients wherever they spend their time online, working to establish the firm as a trusted resource in the community.
“People need to hear these stories because they spotlight the passion we have for our work,” says Villarreal. “More importantly, it shows folks that we have a personal stake in the success of each case that branches out far beyond any monetary incentives we have for winning.”
With this focus in mind, Crisp and VB Attorneys got to work developing their message, producing their legal video, and strategizing the digital marketing campaign that would ensure the right people would be consuming their content in the right places.
People need to hear these stories because they spotlight the passion we have for our work. More importantly, it shows folks that we have a personal stake in the success of each case that branches out far beyond any monetary incentives we have for winning.
Impact
While the long-term effects of investing in top-of-mind brand awareness online are undeniable, VB Attorneys experienced notable results in the first few months of their video marketing campaign. These results are a vital foundation, setting the stage for heightened brand awareness, a better understanding of the firm’s values, and meaningful connections with the people they seek to help.
In the first quarter after launching their campaign, VB Attorneys experienced a 46% increase in traffic to their website. Besides drawing new visitors who are interested in VB Attorneys’ unique stories, the video ads they run bolster their reputation among their ideal clients and generate buzz on the social media platforms where they spend their time. All this is accomplished in the most cost-effective and impactful method, giving the firm the best bang for their buck.
“Our competitors out-spend and out-rival our law firm in terms of size, resources, and budgets,” says Villarreal. “Yet, our marketing efforts shine because we have passionate attorneys and team members who genuinely care about reaching folks so we can guide them to justice.”
VB Attorneys has a message worth sharing, and they understand the importance of getting it out there.
“The future of law firm growth is the future of business growth,” declares Villarreal, looking ahead at where the legal industry is heading. “Lawyers need to start adapting to the digital age by investing in YouTube, LinkedIn, and Facebook. How can you invest in those platforms? Content: videos, articles, testimonials. Lawyers and legal marketers need to emphasize the importance of engagement on social media. All of it will be necessary to keep the lights on.”
To any law firm struggling to differentiate and grow their practice, VB Attorneys recommends a combination of internal improvements and messaging alignment. When the mission and vision within an organization are clearly defined and the whole team is on board, the message put forth through marketing and community presence will inevitably reflect that.
“Prioritize staff training and emphasize the importance of engagement. Have a clearly defined message that speaks to the people you wish to serve. Create a culture within your team that resonates with your message. Create as much content as you can and share it with the people you wish to serve without asking for a quid pro quo.”
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46%
Website Traffic Increase
Prioritize staff training and emphasize the importance of engagement. Have a clearly defined message that speaks to the people you wish to serve. Create a culture within your team that resonates with your message. Create as much content as you can and share it with the people you wish to serve without asking for a quid pro quo.
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