The Olson Law Firm, LLC
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500%
Increase in Case Volume
Project Overview
Human beings are hardwired to want control. We want to be in control of our schedules, our surroundings, our happiness, and just about everything else in our lives.
When we don’t have control, we can feel overwhelmed and even fearful of what’s to come. But the truth is we can’t control everything, no matter how badly we want to.
This lesson is one that Sean Olson of The Olson Law Firm, LLC learned the hard way. Running your own business isn’t easy, and finding the right balance takes time — plus a little bit of help along the way.
The Olson Law Firm is a personal injury practice founded in 2011 that represents victims of negligence and medical malpractice throughout Colorado and Wyoming. Generally, their clients have what are considered catastrophic and life-changing injuries.
Their one goal is simple: They will truly listen to accident victims’ stories and help them heal.
Sean has focused on building a law firm where service and compassion are just as important as legal skills and litigation strategies. He knows every one of his clients’ names and their unique stories, and he is proud to be a part of making their lives better. He will stop at nothing to ensure that justice is served and wrongs are righted.
But along the way, Sean discovered that running his own law firm was more difficult than he originally thought. Having a passion for people can only take you so far in a business-oriented environment, and he knew he couldn’t do it alone. He needed to figure out what aspects of his practice he needed to focus on, find a way to zero in and optimize them, and implement a new way of operating his practice for the future.
One question remained: How could he make all of that happen?
Challenge
He knew what he needed to do: He joined the Crisp Coach program.
Crisp Coach is the #1 law firm coaching program in the country. It’s a closed-door community of the highest-performing law firms, and it’s the place to be if you want opportunities to grow your practice, learn from some of the brightest minds in the industry, and network with hundreds of like-minded law firm owners.
Crisp Coach provides its members with the tools they need to truly level up. It helps them compete in an increasingly competitive market and separates them from the tough competition they’re up against. It prepares them for the future and beyond.
In short, Crisp Coach is a total game changer.
The Olson Law Firm has always been a strong competitor with three offices located in Golden, CO, Denver, CO, and Cheyenne, WY — all with extremely strong teams backing them.
But Sean hoped to take things to the next level, and he knew it started with him.
“The best part of owning my own law firm is owning the dream,” says Sean. “This business becomes what I want it to be and what I’ve always hoped it would be. But all dreams have challenges, and the biggest challenge of owning my firm is knowing that if it doesn’t become what I want it to be, I’ve got no one to blame but myself.”
A great leader is never complacent. A great leader realizes that there’s always room for improvement, and they’re not afraid to transform. A great leader understands that they will have to adapt in order to get results for their clients, their team, and themselves.
Sean was ready to take on that challenge and become the leader he’d always wanted to be — and he felt confident with a committed partner like Crisp Coach by his side.
I partnered with Crisp to join a community of like-minded firm owners who, on a daily basis, were doing the same things I was doing, or doing them much better. I knew that being in the same room as those firm owners would improve my skills and my management and help me make this firm exactly what I want it to be.Sean Olson
Strategy
When joining the Crisp Coach program, every leader must honestly assess the problems at hand. Sean had to ask himself questions such as:
- What’s currently my biggest challenge within my law firm?
- Where can I improve?
- How can I be a better leader for my team?
- What can I do to ensure that our clients feel valued and satisfied?
- What do I need to do to make sure oncoming obstacles don’t hold us back in the future?
Once Sean acknowledged the reality of what it would take to become a better leader and run a more efficient law firm, it was time to get down to business.
As long as Sean held up his end of the bargain and put everything into his personal and professional development, Crisp Coach promised to help him:
- Generate the transformational growth he’d been looking for
- Create the ultimate experience for his clients at each stage of the legal process
- Make strategic and actionable decisions to benefit his firm
- Align his legal team and get everyone working toward the same goal
- Become a true competitor in his market
- Learn to delegate like a pro
- Manage his time effectively and efficiently
- Run his law firm like a true CEO
- And so much more
Sean’s first step was to sit down with his very own Crisp Coach, whose job is to act as a liaison, an accountability partner, a problem-solver, and everything in between for the law firm owners counting on them. They help their clients get on track with their goals, equip them with tools to solve their challenges, and connect them with answers to their biggest questions.
Having someone by your side to keep you aligned and working toward your goals is the ultimate game changer when it comes to bettering yourself. Sean’s Crisp Coach made sure that he made time to act on the commitments he made, and they even worked together to find solutions that helped Sean stay focused. But more than that, Sean’s Crisp Coach acted as his biggest confidant. They truly wanted to see Sean and The Olson Law Firm succeed, and they would stop at nothing to make it happen.
If you think for one second that Sean was the only person at The Olson Law Firm to benefit from Crisp Coach, think again. The team alignment was stronger than ever thanks to Sean’s newfound focus.
“Crisp Coach has had an amazing impact on our firm,” assures Sean. “In addition to putting me on the track for growth, it has allowed others in the firm to see the future in the same way I do. And that makes them more partners than employees. And that’s the best kind of team member there is.”
In addition to bringing on another top-notch team member in Crisp, Sean’s membership also gave him the ability to elevate his firm’s visibility in more ways than he ever imagined, starting with a one-of-a-kind brand video. Sean had the opportunity to sit down with his own personal Client Success Manager (CSM) and dial into what makes his firm stand out — something that Crisp calls the Unique Value Proposition, or UVP.
Once they had the story lined out, Crisp’s world-class cinematographers got to work bringing Sean’s vision to life — and to sweeten the deal even further, his CSM helped him market his brand to his ideal clients through Crisp Social Stack.
Social Stack helps firms attract new clients by leveraging the power of video marketing on popular platforms like LinkedIn, YouTube, Facebook, and Instagram. From Sean’s regular meetings with his CSM, they were able to tailor their strategy to their ideal audience and the firm’s growth goals and ensure that Sean’s firm stayed in the loop regarding performance, improvements, and more.
While the benefits of having the latest and greatest tools on the market is nothing short of a miracle, The Olson Law Firm’s success didn’t stop there.
Through regular one-on-one meetings with his Crisp Coach, Onsite Trainings, and workshops held at Crisp HQ, Sean received crash courses in leadership, business, and growth. He looked to fellow like-minded Crisp Coach members for ideas, strategies, and processes he could use to improve his time management, delegation skills, and team alignment. He learned from Crisp’s Founder & CEO Michael Mogill how to run the law firm of the future, and more importantly, how to prepare for the ever-changing legal landscape. He learned how to fit all of these lessons into his daily schedule and passed along the lessons to his team, helping them all grow and learn together.
Sean quickly realized that Crisp Coach wasn’t just a way to get his firm noticed. It was the total package when it came to law firm growth, and it empowered him to grow his team in a manner that he — and they — could be proud of.
All these different aspects combined to create an unstoppable force in The Olson Law Firm, and Sean knew he was simply scratching the surface of what was possible. He knew he would get out what he put in, and he couldn’t wait to go all-in on being the best leader possible.
Where exactly did all of this get him? How did this change The Olson Law Firm?
The results might shock you…
The motivation you get from being part of the Crisp Coach group is perhaps the greatest benefit. Knowing that there’s a group of other attorneys who are going to hold you accountable when you set out to do something serves as fantastic motivation to actually do the job that you say you’re going to do.Sean Olson
Impact
One year ago, Sean would get excited when one or two cases would come in every month. Since joining the Crisp community, however, things have changed.
The Olson Law Firm typically generates anywhere between eight and 10 new cases each month, and their staff members are always available to answer any questions, respond to any requests, and speak to any potential clients about their case.
That has amounted to a 500% increase in case volume — and that number continues to grow monthly.
“There’s no doubt in my mind that our visibility in the community has improved,” states Sean. “The numbers prove that fact.”
Thanks to the relentless marketing efforts bolstered by Social Stack, The Olson Law Firm has reached their ideal audience and connected in meaningful, compelling, and even unexpected ways.
“We recently received a call from a police officer in Wyoming who said he reached out because everyone at the department he talked to recommended us,” recalls Sean. “Apparently they all assured him that we were the most trustworthy firm in Wyoming. We’ve never represented a police officer in Wyoming. The only thing that could have built that reputation for us is our social media marketing in the area.”
On top of a newfound reputation to the general public, life has changed for those working at The Olson Law Firm as well, and that’s thanks to the Accountability Calls that Sean and his coach hold regularly. Together, they are able to talk through any challenges, come up with solutions to address those issues, and find new and creative ways to implement those strategies within the firm.
Since joining Crisp Coach, Sean believes that he’s become a better leader and has helped create a more stable environment for his team.
“The area of The Olson Law Firm that has been most impacted by my partnership with Crisp Coach is easily the team management side of things,” ensures Sean. “Our team members are happier, engaged, and challenged every day to work hard and love what they do.”
Through hands-on workshops held at Crisp HQ, Sean has been able to learn from other growth-minded firm owners looking to become the best versions of themselves. He’s learned what great looks like and has been inspired by ideas from those who have been in the legal industry for many years. The wisdom of his peers has been nothing short of vital to the changes in his own firm.
All in all, Sean’s time in the Crisp Coach program has created a positive change in his firm that has benefited everyone involved, and he knows he couldn’t have done it alone.
Today, he’s thriving and working harder than ever to keep building — and he’s got a word of advice for those who are getting ready to take the plunge:
“Find a niche that interests you and focus your effort on that niche,” insists Sean. “Once you dominate the market for that kind of case, expand out and find another. Keep repeating until your firm becomes what you want it to be.”
The future is bright for Sean and The Olson Law Firm. We can’t wait to see what he achieves next.
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500%
Increase in Case Volume
You have to start investing today. Anything I’ve ever done to successfully grow this firm has been uncomfortable and scary. But almost without fail, those things have been worth the time, discomfort, and treasure that we put into them.
Sean Olson
