Springstead Bartish & Borgula Law
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50%
Return on Investment
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6-Figure ROI
6-Figure return on initial video investment
Project Overview
If there’s one thing Springstead, Bartish & Borgula Law excels at, it’s getting results for their clients. And with a background like theirs – they have a former JAG attorney, two former FBI agents, and three former federal prosecutors on their side – it’s easy to see why they get the results they do.
But there are plenty of effective lawyers who don’t get the success they want because they simply aren’t visible. Springstead, Bartish & Borgula wanted a brand video that would:
- Brand the firm as the go-to for criminal and DUI law across Michigan, and
- Increase visibility and conversions
But with five practicing lawyers, all with unique backgrounds and personalities, how do you brand yourself as one cohesive unit?
Recently, we sat down to catch up with Gary Springstead and pick his brain about how his brand video changed the landscape of the cases he takes on, the six-figure return their investment with Crisp Video brought the firm, and his advice to other attorneys who have recently started their own practice.
Challenge
Springstead, Bartish & Borgula knew that millennials were their biggest potential clients, and they were trying to identify new ways to connect with the demographic.
All of their marketing research told them that millennials wanted video content – so they decided to give them video content.
They began to research legal video companies and found Crisp. Here’s what Gary had to say about his decision to hire Crisp:
We looked at a lot of different companies and Crisp seemed to offer the most compelling conversion videos that we saw. A lot of the other ones tend to be either bland, boring, or cheesy.
We got different estimates from people and saw their products, but ultimately found that Crisp clearly put out the best videos. Even though it was a little bit more expensive, we were willing to pay for the quality.
Gary Springstead, Springstead, Bartish & Borgula
Before investing in video, Springstead, Bartish & Borgula had tried many different marketing strategies without great results. We asked them what strategies specifically hadn’t worked:
I don’t think that Google AdWords is that great. We’re still in it, but you get a lot of bad leads off of that. It was the same with the other big “find-a-lawyer” sites. They all tend to be low-quality leads – people looking for the cheapest possible attorney and hoping they can find it on the internet.
Ultimately, Springstead, Bartish & Borgula felt that investing in a video strategy would allow them to get in front of their target demographic: millennials.
Strategy
There are very few firms that have the backgrounds that Springstead, Bartish & Borgula has – a former US attorney, two former federal prosecutors, two FBI agents, and a JAG attorney. Crisp Video Group decided to highlight those unique qualifications in their legal brand video.
Additionally, we wanted to highlight that Springstead, Bartish & Borgula only specializes in one area: criminal defense. This allows them to focus all of their attention and resources into offering the best possible representation to clients in this practice area.
Crisp Video Group produced a brand video and attorney profile videos for Springstead, Bartish & Borgula. Read on to find out what happened next.
Crisp has definitely helped distinguish us a bit further from our competition, because even our competition at the big firms don’t have this kind of compelling video.Gary Springstead (Partner, Springstead, Bartish & Borgula)
Impact
One year after the launch of their Crisp campaign, Springstead, Bartish & Borgula saw a 50% revenue increase and 6-figure ROI.
When asked about his experience with Crisp, Gary said:
Crisp understood our concerns and made sure that [the final product] wasn’t cheesy and that it was tastefully done and compelling.
Their videos allowed them to get in front of the millennial demographic, which helped to humanize their brand and establish expertise.
Gary Springstead believes that video is necessary for law firms who want to go after bigger, better cases because, “The more volume that you have, the harder it is to do a great job for the client. If you want to compete for those big cases, then you need to invest in video.”
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50%
Revenue Increase
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6-Figure ROI
6-Figure return on initial video investment
Crisp definitely helped distinguish us a bit further from our competition, because even our competition at the big firms don’t have this kind of compelling video.
Gary Springstead (Partner, Springstead, Bartish & Borgula)
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