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Integrity and dedication to client service are core to Bridger Law Group’s mission and put the firm light years ahead of other personal injury and immigration law firms in Georgia. But the founder’s lack of operations experience hindered their growth. Thanks to a strategic partnership with Crisp, Bridger gained the comprehensive operations frameworks they needed to scale the business, triple the size of their team, and open two locations to better serve clients across the state.
Team Size
Revenue Growth
Firm NameBridger Law Group
Practice Area Immigration Law Personal Injury
LocationAtlanta, GA
How Crisp Helped Crisp Coach Crisp Legal Brand Video Crisp Social Stack Crisp Streaming Stack Crisp Recruit
Get StartedWhen Gerardo Briceno opened the doors of Bridger Law Group in 2013, he watched other firms aggressively pursue personal injury and immigration clients without getting the results clients deserved. He decided his own firm would better serve his community, but struggled to create business systems that helped Bridger Law Group scale.
But with a little help from Crisp Coach’s comprehensive framework, strategic recruiting support, and video-first marketing campaigns, Bridger Law Group tripled in size, expanded across Georgia, and built a referral-driven practice where 90% of cases come from satisfied clients rather than traditional advertising spend.
Founding a law firm in the 2010s meant entering a broken market. Georgia attorneys hounded potential personal injury clients and seemed to care more about signing cases than winning them. Immigrant families stared down life-changing legal processes with attorneys who treated them like numbers instead of real people with real dreams.
Briceno seized this obvious opportunity.
“Everybody’s being [pursued] for personal injury cases and things aren’t always handled in the best way possible,” he recalls. “And members of my community were disproportionately affected by that.”
His firm’s approach was different from day one: He focused on complete transparency with every client. No overblown promises. No taking on cases they couldn’t win. Instead, Bridger Law Group tells clients exactly what to expect and delivers on every commitment.
But serving clients with care and building a scalable business are entirely different challenges. Briceno could win cases, but had zero experience in operations. He needed systems, people management, and strategic marketing to help the firm grow without compromising on client service. Without the right business framework, his vision would remain exactly that: just a vision.
Since the firm partnered with Crisp, Bridger Law Group has expanded into new markets with multiple locations to serve families across Georgia:
Tripled Their Team Size in Under Four Years: While the firm began as a solo practice, it now employs multiple attorneys and has expanded its support staff to serve clients at multiple locations.
Grew Revenue 200% in Three Years: With improved operations and two offices to increase their capacity to serve clients, the firm boosted the bottom line from just under $1 million in 2021 to $3 million in 2024.
Built a Referral-Based Practice That Eliminates Marketing Waste: More than 90% of their cases now come from client referrals. A steady stream of referrals means predictable growth based on results rather than advertising spend, which is the clearest proof of client satisfaction.
“Our transparency and commitment to client satisfaction is why more than 90% of our cases come from client referrals.”
Created Predictable Team Growth Through Strategic Hiring: With Crisp Recruit’s framework, the firm stopped guessing about hires and started making strategic decisions, building a team of dozens of A-players who match their values and enables continued expansion.
Everybody's being [pursued] for personal injury cases and things aren't always handled in the best way possible. And members of my community were disproportionately affected by that.
Founder & Managing Partner
If you’re done playing small, we’re ready to help. Get in touch with us and take the first step towards unlocking your firm’s full potential.
Like most business owners, Briceno founded the practice to address a gap in the local market. He had deep knowledge of legal strategy, but didn’t have a background in entrepreneurship or operations. So, he built his operations for his one-man practice from scratch and unintentionally created a predictable problem.
“When you first open up a firm, you do a little bit of everything,” Briceno explains.
That approach worked until it didn’t. As the firm grew, the systems designed for a single attorney collapsed. Hiring became reactive rather than strategic, with no clear processes to source candidates who shared the firm’s values and dedication to client service.
Ultimately, these workflows simply weren’t meant to scale, and this stymied the firm’s growth.
“The struggles were operational. They were people, they were marketing,” Briceno recalls. “As you grow and things start falling in place, you start becoming overwhelmed.”
Growth without systems in place creates net-new problems. Briceno needed comprehensive business frameworks that could support expansion while preserving his commitment to serving clients with complete transparency.
Bridger Law Group joined Crisp Coach in November 2021 after recognizing they needed some help across every aspect of their operation. Rather than relying on coaching alone, they wanted help creating a comprehensive business infrastructure.
The first step was internal. Before the firm could change, Briceno had to stop trying to do everything himself and start building systems that worked without him.
Working with his Crisp Coach, he created clear vision frameworks and planning processes that replaced daily crisis management with forward-thinking growth strategies.
“We got better about our vision and actually planning for something and not just surviving the day to day,” Briceno explains.
This strong foundation enabled organized growth rather than chaotic expansion. Instead of being trapped by daily tasks, Briceno could finally move away from an endless list of daily tasks and focus instead on long-term goals.
Through Crisp Recruit, Bridger Law Group stopped gambling on harried hires and started making strategic investments in the right people. The program provided specific frameworks for identifying cultural fit indicators and qualities that predicted success within their organization.
“We got better about who we were hiring,” Briceno says.
This improvement in recruiting quality helped fuel their expansion into new markets while maintaining service standards. Instead of simply hoping new hires would work out, they had systems to ensure alignment from day one.
Rather than competing through aggressive solicitation tactics common in Georgia’s legal market, Crisp’s approach allowed Bridger Law Group to showcase their transparency and honest communication style.
The firm leveraged technology to keep clients informed at every stage of their cases while maintaining the personalized attention that sets them apart. This strategic positioning proved highly effective since 90% of their cases now come from client referrals.
With his newly gained clarity, Briceno used his time to build scalable systems and processes that enabled the firm to operate without his constant, hands-on involvement. Crisp provided the operational frameworks needed to support their rapid growth and expansion.
These systems empowered the firm with the essential infrastructure for sustainable growth. They could handle increased caseloads while still maintaining their selective case acceptance standards and commitment to transparency.
The transformation speaks for itself.
“Since joining Crisp, we’ve tripled in size, we’ve expanded to new markets. We have more lawyers, more people and revenue to go along with that. The growth has been unquestioned.”
Bridger Law Group now serves clients statewide across Georgia, handling comprehensive legal needs across personal injury and immigration law. They manage everything from car accidents and commercial truck crashes to complex immigration cases involving removal defense and permanent residency applications.
The deeper metamorphosis goes beyond expansion. Their approach of complete transparency with clients, refusing unwinnable cases, and maintaining integrity throughout every process created an organic growth model fed by word-of-mouth marketing while proving that principled business practices can drive sustainable success.
Bridger Law Group has built exactly what the founder envisioned: a practice that serves more families better while refusing to compromise on the values that define them. They’ve proven that when attorneys combine legal expertise with vetted operations frameworks, they don’t just grow their firms—they transform their capacity to deliver life-changing results for the clients and communities they serve.
If your law firm faces similar challenges, let’s talk. We’ll help you take the first step towards transformational growth.
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