CJ Lee & Associates | Legal Video Marketing Success Story
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70%
Increase in Case Volume
Project Overview
CJ Lee & Associates represents indigenous peoples and their organizations throughout Indian country. The case load includes land disputes, trespass, oil & gas royalty/lease negotiations, and many family law matters including LLC and estate/business planning.
We recently sat down with Calvin to discuss the obstacles he faced, the impact video had on his firm, advice he would give to other attorneys struggling with the same challenges, and – most importantly – his results.
Challenge
Like many attorneys, Calvin Lee, Jr. faces a common challenge.
There are over 1.3 million attorneys in the United States. That’s 1 for every 265 people! The biggest challenge isn’t always faced in the courtroom, but rather in the marketing department.
So how can a solo or small firm attorney differentiate their firm and set themselves apart to attract new clients and high-value cases?
Attorney Calvin Lee, Jr. was facing this exact challenge when he decided to partner with Crisp Video Group to produce his law firm’s brand video.
Strategy
CJ Lee, Jr. decided to do a video to give prospective clients a more face-to-face interaction and a biography about him and his firm through social media or his website. He wanted to solve the problem of not having a distinct brand. He wanted to separate himself from other attorneys in the region.
When asked why he chose Crisp over other legal video vendors, CJ said,
I chose Crisp because they specialize in creating legal brand videos. After going to their website and talking with their people including [Crisp CEO] Michael Mogill – I was sold. I felt a vibe with them (i.e. a good, cooperative relationship), and I knew Crisp could convey what I wanted to do.
Calvin Lee, Jr., CJ Lee & Associates
Impact
After implementing his Crisp video, CJ Lee, Jr. saw a 70% increase in case volume in just 5 months.
He said,
A year ago I was struggling with doing so many things at once and I wanted to hand off this marketing effort to someone capable. I’ve been in solo practice for 2.5 years now, this is my second time going solo.
Not only do I get a steady amount of calls from all over my local region, I now get calls from several states away too.
My video quickly paid for itself. The cost of producing the video was offset by the new business I obtained in just 2 months of posting the video.
My case volume has increased 70%, and it’s only been 5 months since I released my video.
CJ Lee, Jr. and his firm are a prime example of the powerful impact legal video can have on a small law firm. By distinguishing yourself from your competitors and developing a unique brand story, video can help you become the go-to choice in your market.
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70%
70% Increase in Case Volume
A year ago I was struggling with doing so many things at once and I wanted to hand off this marketing effort to someone capable. I’ve been in solo practice for 2.5 years now, this is my second time going solo. Not only do I get a steady amount of calls from all over my local region, I now get calls from several states away too.
CJ Lee, Jr. (Owner, CJ Lee & Associates)
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