Meet Mark Lanier: Crisp Game Changers Summit 3 Featured Speaker

5 minutes to read

The newest Crisp Game Changers Summit speaker is a towering figure in the legal industry.

He’s best known for securing billions of dollars in favorable verdicts, dominating the courtroom in high-profile cases, and utilizing innovative and persuasive trial techniques.

He’s received national recognition for an abundance of achievements and uses his prominent platform to inform and inspire the legal community as well as society at large.

Please join us in welcoming Mark Lanier to the Crisp Game Changers Summit 3 lineup!


Who is Mark Lanier?

Mark is the founder of The Lanier Law Firm and, since its inception in 1990, he has been actively involved in fighting for integrity in the legal system and justice for victims of unfair play. Whether representing individuals or corporations, he is an attorney who has stood firm in his commitment to serve his clients to the best of his ability.

And he has demonstrated his ability to be second to none.

From setting the standard with three early wins related to the painkiller Vioxx totaling more than $300 million, to a $9 billion verdict over the diabetes drug Actos in 2014, The Lanier Law Firm has established itself as a firm that doesn’t mess around when lives are at stake.

Mark earned the two largest products liability verdicts of 2016 against Johnson & Johnson and its subsidiary Depuy Orthopaedics, both related to the health care Goliath’s faulty hip replacement technology. These two verdicts together totaled over $1.2 billion. Lanier secured another $247 million verdict in a third case related to Depuy’s metal-on-metal hip implants in 2017.

Lanier took on Johnson & Johnson yet again in a high-profile trial in 2018. In this case, Mark and his team secured a record-breaking $4.69 billion verdict for 22 women who alleged their ovarian cancer was caused by asbestos-contaminated talcum powder.

His work to advocate for victims of injustice has earned him countless accolades in recent years as well. Just a few of these awards include:

  • 2018 Trial Lawyer of the Year (National Trial Lawyers)
  • 50 Most Influential Lawyers in the US (National Trial Lawyers)
  • Lifetime Achievement Award (American Association of Justice)
  • Most Influential Attorneys of the Decade (National Law Journal)
  • 25 Greatest Lawyers of the Past Quarter Century (Texas Lawyer)

In addition to remarkable triumphs in the legal realm, Mark Lanier is also a prolific author, teacher, pastor, and expert storyteller.

To convey the details of the 2018 Johnson & Johnson case in court, Lanier used a knife and a block of cheese as props to demonstrate how talc is mined, a bale of hay for showing the challenge of finding asbestos fibers in talcum powder, and hand-drawn illustrations depicting the asbestos-filled talcum powder physically pushing one of the victims off a cliff.

Lanier Cliff Drawing

These unorthodox methods are perfect examples of how storytelling plays a central role in Lanier’s courtroom strategy. And his results are a testament to how successful that strategy is.

By connecting to judges and juries on an emotional level and presenting his arguments in an engaging and persuasive way, he’s able to get his message across more powerfully than with simple facts and figures.

Mark’s knack for connecting complex details with concrete application also lends itself well to his ministry work. He teaches a weekly Sunday school class on Biblical Literacy to a group of over 700 students and has written several books connecting faith and scripture to daily life. He also founded a number of organizations inspired by his faith.

Everything Mark does reflects his values, and he is a master of utilizing his skills to achieve positive outcomes — for every client, student, and community with whom he comes into contact.

What Mark Lanier Will Bring to the Game Changers Summit

The Crisp Game Changers Summit 3 will not be Mark’s first time bringing his insights to a Crisp function. Not only was he a keynote speaker at the 2019 Game Changers Summit, but he appeared as a guest on The Game Changing Attorney Podcast as well.

In this hugely popular episode, Mark shared his approach to storytelling, the importance of self-reflection, and how he frames his mindset to dominate the courtroom.

At the Crisp Game Changers Summit, Mark Lanier will bring elite-level insights and storytelling techniques that have earned him billion-dollar verdicts and a reputation as the top trial attorney in America. The only ones fortunate enough to hear Mark speak will be the growth-minded attorneys present at the Game Changers Summit in Atlanta on November 5-6.


About the Crisp Game Changers Summit

Being a lawyer is hard enough.

Law school doesn’t teach you how to be an entrepreneur. But that’s exactly what you are as a law firm owner.

That’s why over 2,000 of the nation’s most ambitious attorneys are coming to Atlanta, GA on November 5-6, 2021 to gain:

  • Actionable Insights
  • Unforgettable Connections
  • A Next-Level Experience

Mark Lanier will be joining this list of our current confirmed speakers:

  • Crisp Founder & CEO, best-selling author, and host of The Game Changing Attorney Podcast Michael Mogill
  • Trainer to the world’s top athletes Tim Grover
  • Workplace drama expert, leadership & team culture consultant, and best-selling author Cy Wakeman
  • Social media guru, best-selling author, and serial entrepreneur Gary Vaynerchuk
  • Journalist, best-selling author, and speaker Malcolm Gladwell

If you’re an attorney who is engaged in the business of your law firm and wants to grow as a visionary leader, empower your team, and get your firm to the next level…then the Crisp Game Changers Summit is YOUR event.

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