Introducing the Crisp Million Dollar Day

5 minutes to read

The legal industry is in the midst of a massive transformation.

To meet the ever-changing demands of this transformation, your law firm must evolve with it.

On Friday, March 11th, a small community of like-minded attorneys all focused on repositioning their firms will join together at the Crisp Million Dollar Day to do just that.

This one-day immersive experience will convene at the Crisp Worldwide Headquarters and Training Center in Atlanta, GA — and the law firm owners in attendance will walk away with $1,000,000 in actionable growth insights. Guaranteed.


Why attend the Million Dollar Day

What is going on with law firms around the country? Rapid consolidation, legal technology, remote work necessity, and reduced capital reserves are all being reshaped, and the pandemic has only accelerated and exacerbated these changes.

Capitalizing on the changing legal landscape requires you to reimagine the people, tools, and resources you need to meet demands — both from clients and your team. The law practice of the future must be equipped to create scalability, attract outside capital, and build a lasting legacy

The pace of change is only speeding up. You must decide now whether you want to set yourself up for success or for a future of struggle.


Who the Million Dollar Day is for

The Crisp Million Dollar Day is only for law firm owners who want to protect their legacy and position their practice to capitalize on the changing legal industry.

As such, we don’t allow you to bring any member of your support team. No marketing directors, paralegals, assistants, associates or clerks are allowed.

As a law firm owner, you’re welcome to bring a business partner — but you both must be prepared to take massive action. There’s no benefit in learning what’s shared at this event and letting it sit in your head.

Also, please note, this is NOT a marketing day. If you’re looking to scale up your leads, grow your case values and gain more freedom from your firm, we can certainly help you — just not at this event.


What you will learn at the Million Dollar Day

In short: the Crisp Million Dollar Day is a hands-on workshop designed to shift you from surviving attorney to thriving law firm owner.

You’ll learn how to:

  • Determine where you need to align and integrate with other business units to drive value and create an elevated client experience.
  • Boost brand value and establish an infrastructure to attract capital.
  • Implement the systems and processes that allow for greater scalability.
  • Leverage your existing team to benefit from their full capabilities.
  • Streamline your hiring and onboarding process to bring on only top talent (while also avoiding the impact of “The Great Resignation”).
  • Find new market opportunities to meet today’s expanded consumer demands.
  • Inspire and lead the change within your practice so everyone feels a shared sense of purpose.

And that’s just the tip of the iceberg.

We’re inviting you behind the curtain of the most effective law firm coaching program in the industry. It’s a one-day crash course on building the law firm of the future.


Meet the award-winning team behind the Million Dollar Day

At Crisp, we walk our talk — because you shouldn’t trust a company to grow your business if they can’t do it for themselves.

From $500 to $40M+ in under seven years: We practice what we preach. We’ve used the same strategies we advise for clients to become the fastest-growing company of our kind in the nation. And with over $450,000,000 in revenue driven for clients (and counting), we’ve proven repeatedly it’s not a fluke.

Now what we shared with them is available to you at the Million Dollar Day.

This unforgettable one-day event will be led by the one and only Michael Mogill.

Michael Mogill is the visionary behind America’s #1 law firm growth company, best-selling author of The Game Changing Attorney, host of The Game Changing Attorney Podcast, and originator of the largest law firm growth conference on earth.

Under his guidance, Crisp has become the nation’s top law firm growth company, earning spots on the Inc. 5000 fastest-growing company’s list the last five years in a row (2017-2021). Crisp has also been named among Atlanta’s fastest-growing private companies for four years in a row.

Michael’s mission is to help over 1,000 law firms grow their revenue by $1 million in the next five years. His approach is to take everything he’s learned generating massive growth in his own organization and help the country’s most ambitious law firm owners do the same for theirs.

Want to be among them?


Secure your spot at the Million Dollar Day

Join Michael and a select group of committed law firm owners at the Crisp Million Dollar Day on Friday, March 11th.

Your Million Dollar Day admission includes:

  • A reserved seat for you and your business partner
  • Access to the pre-event party the night before at an elite Atlanta venue
  • One-of-a-kind Million Dollar Day gift
  • Unlimited networking with the nation’s most ambitious law firm owners
  • Exclusive Million Dollar Day workbook
  • Deluxe breakfast and lunch service

This isn’t the kind of training where you just sit back and listen. It’s an immersive experience with hands-on exercises to provide you with actionable tools and tactics you can implement in your firm immediately.

You get the exact strategies you need to push the shifting legal climate in your favor.

Due to the workshop nature of the Million Dollar Day, we have to limit registration to just 50 firms. Act now to make sure you’re in the room.