How to Format Videos for Instagram: Crisp Video Marketing Minute #27

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This post was updated on October 15, 2020.

Instagram is the penultimate social media platform for visual content; however, many find it difficult to figure out how to upload their videos, especially if the video wasn’t recorded using a phone.

Formatting videos for Instagram doesn’t have to be a challenge, though. Check out this post to see how getting your content onto your law firm’s page without a single hiccup can be easy as 1, 2, 3…

In order to post a video on Instagram, it typically must meet the social channel’s posting specifications:

  • Video format: MP4 or MOV
  • Audio: AAC
  • Video Codec: H.264
  • Frame rate: 30fps or below
  • Dimensions: 1080p or less
  • Playback Length: Maximum of 60 seconds
  • File size limit: 15 MB

However, if your video does not meet the above requirements, don’t fret. It is still possible to share your content with the world with the help of an online video converter.

We love this one from Movavi.

Once you’re finished formatting your video for Instagram, it should be in MP4 format and 60 seconds or less.

From there, you’re ready to go show off your content to the world!