Ticket Crushers Law

Strategy

After identifying the major problems in his firm and himself, Adam was ready to get his partnership with Crisp underway — and right off the bat, they made great strides together.

That’s because Crisp Coach promised to help him:

• Become a true competitor in his market
• Provide the tools to set his firm apart from the rest
• Achieve transformational growth
• Create scalable processes
• Make strategic decisions
• Curate a world-class client experience
• And so much more

To begin his transformational journey, Adam was matched up with his own personal Program Advisor (PA). This is the partner who would coach him through the ups, downs, and everything in between on his way to transforming his firm.

Through accountability check-ins and regular meetings, the pair devised a growth plan with goals and milestones set up along the way. With insightful ideas and actionable strategies in place, Adam and his coach began implementing new ways of leading into the existing Ticket Crushers structure.

You might be surprised to learn that all Crisp coaches are more than just coaches — they’re a shoulder to cry on, a helping hand when you need one, and the best motivator you’ll ever meet. They do so much more than just help your law firm grow, and most people in the Crisp Coach program can’t believe how valuable of an asset they really are.

“My coach, Aaron, has been just as much a coach as he’s been a law firm therapist. He doesn’t just tell us how we can be better; He actually helps each of us talk through our issues and find ways to fix what’s going on,” assures Adam. “He’s there for us whenever we need him to be, and I can’t imagine life without him at this point.”

In order to increase his brand’s awareness, Adam worked closely with Crisp’s world-class production team to hone in on Ticket Crushers’s Unique Value Proposition (UVP). This is what sets a law firm apart from its competition — and it’s not created at random. Instead, the strategy behind a firm’s UVP comes from within. Adam took the time to reflect on what makes him and his practice different from other lawyers in his industry and what attracts people to him over any other option.

The answer? Adam has always seen his firm as a safe place for the little guy who doesn’t want to pay hundreds of dollars for a traffic ticket, but also wants to avoid the hassle of court. According to their website:

We know that your heart skipped a beat when you saw the red and blue lights in your rearview mirror. You got a little nervous when the officer asked you for your driver’s license, registration, and proof of insurance. But the real discomfort started when you drove away with the traffic citation in your hand. Every time you think about that traffic citation, you start to wonder how much it will cost you in time, money, and frustration. Although paying the ticket seems simple enough, you know that paying the ticket might be the most expensive way to resolve the case, because you can hire a lawyer to exercise your legal rights.

In order to make sure the unique, compassionate message of Ticket Crushers got out, Adam welcomed his own Client Success Manager (CSM) and Cinematographer/Editor to his firm to film a series of strategic videos for his marketing library, including the extremely valuable legal brand video. This video would capture the essence of the company, community its UVP with emotionally-compelling storytelling, and prove to potential clients why Ticket Crushers was the one they could trust.

Once Ticket Crushers’ brilliant brand video came to life, it was time to get relentless with marketing it. That’s when Adam collaborated with his CSM to leverage a custom-crafted powerful social media campaign through Social Stack. This would ensure their brand would be highly visible with their ideal clients, establishing a relationship and building the trust needed to attract high-value clients.

Adam’s CSM would provide him with regular updates, metrics, and optimization in order to ensure that his law firm was getting as much attention as possible in all of the right areas, making changes as necessary whenever and wherever needed.

But Crisp Coach isn’t just about helping law firms put their best foot forward — it’s so much deeper than that.

Thanks to new organizational tools and strategies learned from workshops at the state-of-the-art Crisp Training Center, Adam brought back new ideas to his firm to help him delegate tasks to his team and step into his role as visionary leader. He has also learned how to tell the difference between urgent tasks that must be done immediately and less important tasks that can be done at a later date. This has helped him manage his own time, thus managing his team’s time in a more efficient manner in the process.

Crisp Coach has also helped Adam meet new colleagues, friends, and referral partners, growing his network in a major way. From workshops at Crisp HQ with fellow Crisp Coach members to a 24/7 online community of like-minded attorneys, he’s been able to learn from some of the best law firm owners in the business, and it’s helped him become a better leader in his own right.

Sometimes all it takes is that first step toward committing toward yourself and your goals to realize what you’re truly capable of.

From his very first call with his PA, to the first time he stepped foot at a Crisp Coach workshop, Adam knew he had found his people — so where is he now since partnering with Crisp?

Sit down for this one…