For 15 years, the attorneys at Eisenberg, Gilchrist & Cutt brought in cases from other law firms. However, they had to no idea how to attract cases online.
Sure, plenty of web vendors were hired during this time.
Yet none delivered consistent results, especially when it came to attracting high-value cases.
Once Crisp Video came along, things changed.
“We’ve learned — and Crisp has helped teach us — how to define ourselves, and then how to sell that proposition on video,” said partner Jeff Eisenberg.
It’s a process that Eisenberg suggests all firms go through. He says, besides bringing in cases, the brand video that followed made the firm’s attorneys proud of what they’ve accomplished.
“[You need to] do a lot of thinking about what is going to define you and your firm from the pack,” he stressed.
See the video that changed Eisenberg, Gilchrist & Cutt below:
Read Jeff’s full testimonial transcript below:
When I found injury law, I was able to feel like I was doing something important for people – you are really trying to take people through a really hard time, and on to something better.
But we were sort of stuck: we were in a cycling series of figuring out how do we capture the market for the specific things that we do well for the biggest cases. We spent 15 years attracting cases from other lawyers, and not figuring out how we were going to attract cases through the web or through video.
Like a lot of law firms, we’ve had experiences where vendors approach us, it sounds great, then the execution just doesn’t happen. We were cycling through web vendors, and in some cases other kinds of video marketing vendors, without finding the right fit – until Crisp came along.
We’ve learned – and Crisp has helped teach us – how to define ourselves, and then how to sell that proposition on video. That video really made us proud of what we’ve accomplished in this law firm – it was encapsulated in a special way, when you made our firm’s video.
What I would encourage you to do is, do a lot of thinking about what is going to define you and your firm from the pack. That’s what I would suggest for someone whose marketing is still evolving, who’s struggling to find a niche – go through that process.
– Jeff Eisenberg, Eisenberg, Gilchrist & Cutt
