Gourley, Rehkemper & Lindholm
Project Overview
In the latest installment of our Legal Video Success Stories series, we spoke with attorney Bob Rehkemper of Gourley, Rehkemper & Lindholm (GRL Law) to learn more about the firm’s recent growth as a result of their Crisp Video strategy.
Specializing in criminal defense and personal injury law – GRL has seen a 30% increase in case volume and a positive marketing ROI as a result of their recent video push.
For attorneys considering adding video to their marketing mix, here’s what Bob has to say about the firm’s biggest challenges, their recent video strategy, and the sterling results they’ve seen in the few short months after their video implementation.
Challenge
GRL Law wanted to take a marketing approach that was not being used in their state. They had done everything else, but they wanted to set themselves apart from the competition.
They were facing challenges common to many law practices. Here’s what Bobby believed were some of their biggest daily challenges:
Getting the phone to ring consistently and breaking into new areas of practice – specifically personal injury cases. We have great results to show for the cases we have handled but being seen as the “go to” lawyers for those types of cases is a puzzle we have yet to figure out.
When asked why they chose to produce their videos with Crisp to solve those challenges, Bobby said it was all about quality.
Strategy
GRL Law decided to invest in Crisp’s Pulse campaign, a year-long SEO video campaign that’s designed to drive traffic to your website and increase conversions. Through keyword research and audience analysis, Crisp’s team develops a series of targeted video topics that answer questions your target audience is searching online. These videos put you in front of your ideal clients and humanize your firm.
Before launching his Crisp campaign, Bobby admitted to some initial hesitation. However, the end result shed any doubts he may have had before investing in legal video marketing:
The financial investment was significant for a smaller firm such as us. We were investing in marketing that was not a direct purchase of actual marketing inventory such as airtime, print, or clicks. For that reason, the question of would we actually get the value for our investment loomed large.
Doing the Pulse Campaign where Crisp handles the video SEO on YouTube helped assure us that we wouldn’t just be left with an end product that we then had to implement ourselves. This year, we only used Crisp, organic social media, and SEO efforts associated with our Crisp videos, and saw a 30% increase in case volume.
Bobby Rehkemper, GRL
Ultimately, GRL Law wanted a strategy that would help enhance and highlight their reputation, results, and reviews – the three reasons they believe clients would choose them over any other law firm.
This year [2017], we only used Crisp, organic social media, and SEO efforts associated with our Crisp videos, and saw a 30% increase in case volume.Bobby Rehkemper (Partner, GRL Law)
Impact
One year after the launch of their Crisp video SEO campaign, GRL Law saw a 30% increase in case volume across every partner in the firm.
| Partner | Cases Opened | Cases Opened After Crisp Launch | % Increase |
|---|---|---|---|
| 1 | 88 | 111 | 26% |
| 2 | 87 | 109 | 25% |
| 3 | 84 | 135 | 60% |
| 4 | 114 | 126 | 10% |
| Total | 373 | 481 | 30% |
Here’s what Bobby had to say about the impact his Crisp videos have made on his law firm:
The videos capture and communicate the energy and passion we put into each client’s case. They effectively depict the personality of our firm and our lawyers.
Lawyers, court personnel, and the general public have repeatedly commented that the videos are unlike anything else they have seen lawyers do for advertising. That was the goal!
Now, when people contact our law firm, they’re already sold on us because they’ve seen our videos and they know they want to work with us. They say, “Whenever I saw your videos, I knew you were the firm to go to.”
Our Crisp videos have also had a positive impact on the number of referrals we’ve gotten from other attorneys.
Since we started doing video, we have cut back on most of our other marketing efforts. The ROI that we are seeing from our video campaign has far surpassed anything we have done in the past. It is not even close.
Bobby Rehkemper, GRL
In addition, when we asked Bobby what advice he had for attorneys struggling to differentiate themselves and grow their legal practice, he recommended choosing your legal vendors carefully:
Do something that is different than what everyone else is doing and go with a group that takes the same pride that you have in your end-product. If you are like us, you tell clients that you get what you pay for when it comes to legal representation. Well, the same rings true for marketing.
If you consider yourself one of the premier lawyers or law firm in your area you need a group that takes the same pride in their work as you do. You need Crisp!
-
30%
Increase in Case Volume
-
108
Additional Cases Compared to Year Prior
Since we started doing video, we have cut back on most of our other marketing efforts. The ROI that we are seeing from our video campaign has far surpassed anything we have done in the past. It is not even close.
Bobby Rehkemper (Partner, GRL Law)
Want to increase your caseload with high-value clients?
Schedule your free 20-minute strategy session today.
Talk to Us
