ATLANTA — August 18, 2025 — Crisp, Inc., the nation’s #1 law firm growth company, has been named a winner of the Atlanta Business Chronicle‘s Pacesetter Award for the tenth consecutive year. This honor recognizes the fastest-growing privately held companies in the metro Atlanta area and reflects the organization’s continued commitment to innovation, impact, and leadership in the legal industry.
In celebration of the 30th anniversary of the awards program, the Atlanta Business Chronicle also introduced its first-ever Pacesetter Hall of Fame. Crisp is proud to be among the 30 companies recognized for appearing in the rankings repeatedly over the years, further solidifying its reputation as one of the most consistently high-performing companies in the region.
The Atlanta Business Chronicle’s 30th annual Pacesetter Awards celebrate companies achieving exceptional growth. Honorees are ranked using a growth index formula that accounts for both revenue and employee growth from 2022 through 2024. To qualify, companies must be privately held, based in the 20-county metro Atlanta region, established before Q1 2022, achieve more than 50% sales growth over two years, and report at least $1 million in revenue in 2024.
Mogill started Crisp in his apartment in 2012 with just $500. Since then, the company has experienced extraordinary growth, reaching eight figures in revenue and achieving multiple years of over 200% annual growth, all without any outside investment.
Crisp helps law firm owners dominate their market, amplify their brand, and differentiate their firm from their competition. Crisp’s services include superior brand development, world-class video marketing, and transformational coaching that helps clients drive limitless growth in their businesses. Crisp has helped more than 1,000 law firm owners increase their revenue by $1 million, resulting in over $1 billion in impact.
A Decade of Consistent Growth and Industry Leadership
Winning the Pacesetter Award once is a remarkable achievement. Winning it 10 years in a row and being named to the Pacesetter Hall of Fame demonstrates our relentless focus on driving results for our clients, building a world-class team, and setting new standards for growth in the legal industry.
As part of our mission to help law firm owners achieve extraordinary results, we created Crisp Coach, a one-stop shop that equips firm owners and their teams with the strategies, tools, and accountability needed to achieve exponential growth. Crisp Coach members benefit from our state-of-the-art Training Center at Crisp headquarters, which can accommodate up to 250 people at a time and be divided into three rooms, enabling multiple sessions to run at once for maximum impact.
We share these insights far beyond Crisp Coach members. The Game Changing Attorney Podcast, hosted by Crisp Founder & CEO Michael Mogill, has become the most listened-to podcast for legal market leaders, with over 350 episodes featuring top attorneys, industry experts, and high-performing business leaders. Michael’s best-selling book, The Game Changing Attorney, continues to help law firm owners position their brands, win the attention of their ideal clients, and dominate their markets.
In addition, the annual Crisp Game Changers Summit has grown into the world’s largest law firm growth conference, bringing together thousands of ambitious firm owners from across the country each year. Past Summits have featured powerhouse speakers such as Gary Vaynerchuk, David Goggins, Chris Voss, Cy Wakeman, and other leading voices in business and the legal industry. Attendees have enjoyed private concerts from artists including Flo Rida and Ludacris, as well as the chance to win some of the most coveted grand prizes in the industry. In 2025, we will celebrate our 20th car giveaway with one attendee driving home in a first-edition Lotus Emira. Past Summits have been hosted in iconic venues such as Mercedes-Benz Stadium, and each year’s event raises the bar for what is possible in the legal industry.
Investing in Our People
Crisp moved into its state-of-the-art headquarters in 2021 to meet the needs of a rapidly growing team. The company invests significantly each year in team member benefits, including fully covered medical, dental, and vision insurance.
One of the most anticipated internal traditions is the Crisp Crisp Effect Challenge, where team members document their personal and professional growth through videos. The 2024 winner, Katie Alzate Estlund, was selected by her peers and received an all-expenses-paid vacation to the Dominican Republic as the grand prize.
This tradition reflects a larger truth about Crisp: Our growth starts with our people. From the newest hire to the most tenured leader, every team member plays a role in pushing the organization forward and delivering exceptional results for our clients. Our culture of continuous improvement and shared accountability is the foundation that makes achievements like this year’s Pacesetter recognition possible.
Committed to Making an Impact
Crisp is dedicated to creating a better future for everyone we serve. By supporting the success of law firm owners, we are not just helping one business at a time. We empower attorneys to help more clients, hold corporations accountable, make consumer products safer, and save lives. This work fuels internal growth for these firms, creating jobs in their communities, providing stability for their teams, and delivering greater support for their families.
We also make an impact through philanthropy. We have partnered with Bert’s Big Adventure, a nonprofit that provides a magical, all-expenses-paid, five-day journey to Walt Disney World for children with chronic and terminal illnesses and their families. Thanks to donations from Game Changers Summit attendees, proceeds from Crisp swag sales at the event, and a matching contribution from Michael and Jessica Mogill, we have raised more than $300,000 for this life-changing cause.
All of these contributors — our clients, our team, and our community partners — have shaped Crisp’s rapid growth and play a pivotal role in accelerating the growth of hundreds of other businesses across the country.
Why These Wins Matter
For our clients, this milestone is proof that the same strategies we share with them are the ones we use ourselves to achieve sustainable growth. We do not simply talk about results; we produce them.
For our team, it is a celebration of the drive, talent, and dedication that fuels everything we do. Our people are our greatest asset, and every award we earn is a direct reflection of their commitment to excellence. The Pacesetter Award now joins a growing list of honors that demonstrate Crisp’s sustained success, including multiple appearances on the Inc. 5000 list of America’s Fastest-Growing Private Companies (2017, 2018, 2019, 2020, 2021, 2022, and 2024), recognition as one of the Atlanta Journal-Constitution’s Top Workplaces (2022, 2023, and 2024), and being named the Atlanta Business Chronicle’s Best Place to Work in 2021. In addition, Founder & CEO Michael Mogill was honored as an EY Entrepreneur of the Year in 2023, further underscoring the leadership and vision that drive Crisp forward.
Looking Ahead
The legal industry is evolving rapidly, with new technologies, shifting client expectations, and increased competition. Crisp will continue to lead the way by providing law firm owners with the strategies, tools, and guidance they need to succeed in the years ahead.
We are proud of the past 10 years, but we are even more excited for the future.
About the Pacesetter Awards
Presented by the Atlanta Business Chronicle, the Pacesetter Awards honor the fastest-growing privately held companies in metro Atlanta. Rankings are based on a growth index formula that factors in both revenue and employee expansion over a two-year period. The 2025 honorees represent the companies driving economic growth, innovation, and leadership across the region.
In honor of the program’s 30th anniversary, the Atlanta Business Chronicle introduced the Pacesetter Hall of Fame to recognize 30 companies that have appeared in the rankings repeatedly over the years. Crisp is proud to be among these select companies, marking a decade of consistent performance and leadership.
