Video marketing can’t be as good as it’s cracked up to be, right? The statistics beg to differ.
Research shows that people prefer consuming video over text, that much is true. But do those preferences return real, measurable results for your business? In short. Yes.
Not only can video marketing content increase the amount of organic traffic to websites, it improves purchase intent, conversion rates, visitor time-on-site, brand visibility, user understanding of products and services, and more (for further reading, here are a few quick Crisp success stories and case studies to check out).
Here is a quick snapshot of the latest video marketing statistics:
- 69% of people would choose video over text to learn about a product or service
- 97% of consumers say that they’d love to share great video content with their network
- 74% of consumers who watched an explainer video subsequently bought the product or service
- 64% of marketers have remarked that using video has directly led to increased sales
If you are looking for ways to attract new clients and high-quality cases, video content might just be the solution to your problem.
Remember, though, not all video content is created equal. Your videos are a reflection of your brand, and while great content can boost sales and brand recognition the opposite can ring true for poorly produced content.
From quick and easy tips for increasing the popularity of your videos via search engines to how you can maximize the power of sharing, this recent infographic from Take1 Transcription compiles the latest info and video marketing statistics from around the business world. Check it out below:
If you’re looking for more video marketing statistics, insights, best practices, and more, don’t forget to check out our recent blog post: 4 Ways Video Marketing Can Grow Your Business.
