O’Mara Law Group

Impact

After launching his Crisp Social Stack campaign, O’Mara almost immediately felt the positive effects of leveling up his firm’s digital marketing efforts.

“I constantly get comments from lawyers, clients, and the public about our social media presence — both the quality and the quantity,” he says.

That social presence isn’t just for show. O’Mara has noted the direct impact the additional video marketing has had on his bottom line as well.

“Our footprint has grown online, and that brings in the cases and the clients, which brings in the increased revenue,” he elaborates. “We’ve had a significant revenue increase in 2020, even while many colleague firms have been suffering and/or shuttering. We are up 30% or so in revenue and caseload.”

The impact isn’t only external, either. O’Mara notes several internal improvements he and his team have been able to make by leveraging the full breadth of resources available through the coaching program.

The emphasis on team development provided by onsite trainings and access to Crisp Academy, the popular online training platform Crisp Coach member firms can use for their teams, have also reaped many benefits for O’Mara Law Group.

“The team has grown much closer as we have the tools (Kolbe, Print, etc.) to understand each other and the team as a whole,” says O’Mara.

Additionally, he’s honed his own leadership skills and business acumen as part of the work with his coach as well. He continues, “Consistency in approach to transformation guarantees it,” Personally and professionally, Mark cites a major area of impact in “allowing a greater focus on working on the practice, not in it.”

Ultimately, the partnership with Crisp Coach and the new relationships O’Mara has made with other member law firm owners have contributed in numerous quantitative and qualitative ways as well.

“The results are undeniable, and I truly enjoy both sharing with and learning from the Crisp team and the Crisp community,” he says.

“It’s a bit like being in a gym with other people working out, or on a racetrack with other great drivers. You learn to focus on the benefits given by every conversation, and you get to help those struggling through what you may have survived already.”