Chaffin Luhana

Impact

The first impact Chaffin Luhana experienced once they partnered with Crisp was their elevated stature in their communities and a cohesive brand message that helped differentiate them and position them as the best choice for the clients they wanted to attract.

“Our library of Crisp videos has armed our intake department with videos to use with our clients to help develop that initial connection and close on retainers,” Eric elaborates. “And we have had attorneys with high-value wrongful death case seek our co-counsel from our referral video alone.”

The strategic paid advertising campaigns they use to distribute those videos and spread awareness have also empowered Eric and Roopal to become more visible in their communities, increasing the recognition of their brand, and developing long-term relationships that culminate in elevated “knownness” — the key to becoming a household name.

“Crisp Social Stack has helped us increase our brand reach, and our confidence in the approach led us to grow our social media spend by 5x within the first quarter of seeing the initial results (see above results),” they say. “We are more visible among potential clients, and we stay in front of our referral sources with quality Crisp produced videos.”

But the impact of the program reached the core of Chaffin Luhana as a business in ways neither partner could have predicted.

“CrispX has made a difference in all facets of our business,” says Chaffin. He goes on to describe the numerous ways the program has impacted the organization as a whole:

Now we don’t simply talk about a growth mindset — we have ways to evaluate it starting with hiring. We built our hiring funnel around the Crisp model, and we now hire more people faster with greater confidence that they match our growth mindset and needs. We have taught this across groups so that our recruiting and onboarding team includes a group rather than 1-2 people.

We developed a clearer vision that is now communicated to the firm regularly. We have clear values that are incorporated into various aspects of our firm and materials. We organized our processes, perfected them, and now use Trainual to teach them. We are recruiting our first remote virtual assistants to support our data mining and recruiting efforts. We instituted tools such as Bonusly, Slack, and CommitTo3. We do coaching sessions across the team. We started a book club and are using Cy Wakeman’s materials across the firm.

We have developed relationships as owners with other successful law firm owners; these relationships have been invaluable. This includes everything from the development of literally hundreds of referrals, to introduction to vendors to business ideas, to a camaraderie that is second-to-none after we have done things like cried and walked on glass together — literally.

From improving the way they hire, train, and empower their team members — to the way they approach leadership, vision, and management — to the meaningful relationships forged with their fellow CrispX members — Eric Chaffin and Roopal Luhana are a living testament to kind of game changing results leaders can get with the level of commitment needed to create truly transformational growth.

“The beauty of Crisp is that the Crisp team leads by example and inspires,” they say, going on to describe the type of firm owner they believe is cut out for this intense, holistic program. “There is a certain caliber of attorney who is attracted to that — and some are just plain too scared — and you have to be honest with yourself about what you really want. If you are truly committed and execute on what you learn, you’ll get a lot out of it. If you are just looking for the next ‘quick and easy’ thing, then save your money and time (and let us know when you find it, but you’ll likely find the fountain of youth first).”