Using Video for Inbound Marketing
3–4 minutes to read
Inbound marketing can be a difficult form of promotion to get a handle on, but using video can help you change that. In fact, if you are not utilizing video to promote yourself, you could be missing out on a large pool of potential clients and customers who may be interested in you and your services.
Here are a few reasons as to why Inbound Marketing is so important and how using video can help you grow your exposure.
1. Inbound Marketing Can Bring Your Clients to You
As opposed to outbound marketing, inbound is achieved through the use of blogs, webinars, and videos to promote your site or page in an organic way. If people are drawn to your site, there is a good chance that are not there because of some obtrusive paid advertisements. They are there because they are in need of the services you can provide.
Additionally, you have their permission to engage with them, because they took the step to seek you out, which enables you to guide them further with engaging video content.
Look at this example. Jocelyn Stewart is a military courts-martial defense attorney in Tacoma, WA. Because of her specific clientele and area of practice, paid outbound ads such as TV spots will not be hugely beneficial to her. Instead, by embedding video content on her site using embed codes and Schema Markup, she is able to attract the attention of her audience. Furthermore, she is able to reel them in by having her brand video play automatically on the homepage of her site.
2. Using Video Increases Web Traffic and SEO
When you use a video on your site, it will increase the visibility of your site in a search engine. However, it is important to remember that quality content will be the driving factor. Simply putting multiple videos and blogs that lack substance will not help you.
Remember the basic rules of video: Don’t make the video too long, remain on topic, and keep your production value high.
By putting high quality content on your site, you will increase your Search Engine Optimization – giving you and your content more exposure. Put thumbnails into your search results, link your content to your video, and keep your material up to date. Your presence on the relevant search results pages will increase.
3. Relating SEO and Inbound Marketing
So, if video increases SEO, and SEO determines how visible your material is, and Inbound Marketing success is determined by how you attract clients through content marketing then these concepts go hand-in-hand.
Your goal with SEO is to place your content on the first page of results when a potential lead searches the relevant keywords (searches rarely venture past the front page). This increased visibility through the use of SEO will lead to higher lead turnover and retention. By growing your content organically, you create legitimacy in what you have to show and say.
Utilizing video in your marketing has been shown to increase SEO, exposure and client turnover and retention. While there are multiple metrics to determining and increasing your SEO, there is a general acceptance that using multiple formats of engagement (blogs, ebooks, video, etc.) and having multiple links in to and out from your site will increase your site’s reliability and Search Engine Optimization.
Your goals to increase inbound marketing with video should be:
- Create high quality video content while optimizing and embedding it correctly
- Demonstrate that you are relevant to your clientele
- Grow your site organically through marketing content that ties back to your finished videos
Do you agree with our points? Have you found success with video marketing? Don’t be shy, leave a comment and let us know!