The Time Has Come: Crisp Effect Challenge Voting Is Live

5 minutes to read

We’ve all experienced adversity in the past year. But in the face of an unprecedented struggle, we knew there was opportunity to be found. That’s why we launched the Crisp Effect Challenge.

For nearly a year, some of Crisp’s most committed clients documented their transformational growth stories. Now, they’re up against some of the top attorneys from across the country competing for the grand prize — their very own Rolls-Royce Ghost!

And YOU can vote on the winner.

What is The Crisp Effect?


The Crisp Effect is a challenge for Crisp clients designed to determine which attorney can create the biggest transformation in their law firm. This could involve both business and personal growth — everything from improving their teams, client experience, growing revenue, community impact, personal health, or all of the above.

We gave the challengers the tools to document their progress so that by the end of the challenge, they’d have a video that tells their transformation story.

Winning the challenge isn’t based on who has the highest revenue, the largest team, or the biggest market share. It’s about who has leveraged the principles they’ve learned from Crisp to achieve the greatest transformation in their law practice.

We’re not rewarding ambition. We’re rewarding commitment and transformation.

The Mid-Point Prize

In typical Crisp fashion, halfway through the challenge, we decided to up the ante and offer a mid-point prize at the EVOLVE Virtual Summit we hosted in June. For each challenge they participated in, our challengers received entries into the raffle to win a brand new Tesla Model Y.

At EVOLVE, Greg and Jany Ward of The Ward Law Group were drawn as the raffle winners and drove away with their new wheels!

Greg and Jany Ward Win Tesla

The Rolls-Royce Ghost

Everything from the arctic stitch, to the delicate lambs’ wool interior, to all the wood inside (hewn from a single tree) — every inch and detail of this luxurious roadster was handcrafted by expert tradesmen. Comfortable seats with heated, cooled, and massage options. A crystal-clear heads-up display to keep your eyes on the road. Individual picnic tables and a full rear entertainment system. They truly thought of everything.

From the panoramic glass roof, 21-inch wheels, and roaring V12 engine to the thoughtful attention-to-detail found in the pair of $1,000 umbrellas in the doors — the Rolls-Royce Ghost has it all. And we wouldn’t want anything less for our Crisp Effect grand prize.

This truly one-of-a-kind automobile will be given away at the Crisp Game Changers Summit in Atlanta, GA on November 5-6, 2021 to the Crisp Effect Challenger who showcased the greatest level of transformation in their personal life and in their law firm.

Law firm owners around the world will be voting for their favorite transformation story. All videos are available for voting in the first round — running from August 24 – October 15. Then the top 10 videos will be played and voted on live at The Game Changers Summit and the video to receive the most votes in the final round will drive away in the Rolls!


How to Vote

There are four easy steps to helping your favorite Crisp Effect Challenger take home the grand prize.

  1. Watch any and all of the Crisp Effect Challenger videos at
  2. Found your favorite? Click the “Vote Now” button on the video of your choice.
  3. Complete the voting form with your name, business email, and law firm — then rank the video based on the voting criteria below.
    • How emotionally compelling and engaging is the video?
    • How well does the video demonstrate the business and personal transformation experienced by the law firm owner?
    • How much of the video is relevant to the success of the law firm realized through its relationship with Crisp?
  4. VERY IMPORTANT: Get your tickets to the Crisp Game Changers Summit 3 to see if the Crisp Effect Challenger you voted for walks away with the grand prize.

Voting is limited to one vote per unique law firm per video, but voters may vote on as many videos as desired.



The Crisp Game Changers Summit

In case you missed Step 4 above, it is VERY IMPORTANT that you get your tickets to the Game Changers Summit so you can vote for your favorite Crisp Effect Challenger in the final round. But you may be asking yourself, “What is the Game Changers Summit?”

We’re glad you asked — it’s one of our favorite subjects.

The Crisp Game Changers Summit — going down November 5-6, 2021 in Atlanta, GA — is two days packed with the best speakers, sessions, and takeaways from industry experts (and a few celebrities) that have generated massive impact for thousands of individuals and businesses. 

We take a holistic approach to law firm growth. So rather than focusing on how to improve your skills solely in the courtroom, the Crisp Game Changers Summit is the place to learn how the nation’s most successful law firms build the most efficient and results-driven teams, attract the best cases, and unlock unprecedented growth.

The Crisp Game Changers Summit 3 will feature some of the biggest names in leadership, marketing, business growth, and beyond — including Malcolm Gladwell, Cy Wakeman, Gary Vaynerchuk, Michael Mogill, Tim Grover, Mark Lanier, and many more.

Trust us — between the Crisp Effect final voting round and all the incredible insights sure to come from the all-star speakers, the Game Changers Summit is an experience you won’t want to miss.


See you in November!

If you agree or disagree with anything Michael said here, he wants to know about it. Text him at 404-531-7691 to share your thoughts.