5 Ways Lawyers Can Leverage TikTok in 2022
4 minutes to read
Want to reach the masses without spending a dime?
It’s time you leverage TikTok for your law firm. Thousands of lawyers are sharing their expertise on this up-and-coming platform to help potential clients — while also building awareness for their firms and attracting new clients and better cases.
TikTok is a short-form video-sharing app that allows users to create and share 15-second to 10 minutes of video content on any topic — and it has taken the world by storm.
Since 2018, TikTok has become the fastest-growing social media platform in the world. It has been deemed great marketing for many businesses, especially in the legal industry. Many lawyers leverage TikTok to market their expertise and reach millions of potential clients with just a click of a button.
Think TikTok is just for teenagers? Worried legal topics aren’t fun enough for TikTok content? Don’t know where to begin? We’ve got you covered.
We’ve compiled a list of the best TikTok videos from attorneys across the country who have cracked the code on producing engaging, educational, and humorous content that’s helping to take their brand to new heights.
Here are 5 kinds of videos you can make today to grow your law firm on TikTok:
- Answer Commonly Asked Questions
- Explain Current Events from a Legal Perspective
- Share Advice For Aspiring Lawyers
- Share Tips & Tricks Anyone Can Use In Everyday Life
- “Stitch” a Trending Video and Give Your “Lawyer Reaction”
1. Answer Commonly Asked Questions
You are an expert in your field, and it’s time you show off that expertise. Reflect on your time as a lawyer and think of the top questions that you often get asked. Then, just make videos answering them! This is great content because it directly benefits your potential clients and positions you as their go-to lawyer for legal concerns related to your practice.
Don’t overthink it — just dive in!
Take a look at this video by @attorneyryan for an example of this idea in action:
2. Explain Current Events from a Legal Perspective
Lawyers who break down the legal side to trending news topics are heroes without capes on TikTok. These videos are both entertaining and very educational. Making these videos connects with many people speculating about the same trending news story. Many viewers save what they learn in hopes of leveraging the information to help themselves if they encounter similar legal situations. Bonus engagement points!
Find a topic of interest and let your lawyering do the rest.
Check @lawyerlimor analyzing celebrity legal news on TikToks:
3. Share Advice for Aspiring Lawyers
TikTok is a platform of learning, and there are thousands of law students looking to be in your position one day. Talk about your experience as a lawyer and share advice that you wish you knew sooner.
To get the wheels turning, take a look at this video by @husbandandwifelawteam:
4. Share Tips & Tricks Anyone Can Use In Everyday Life
Your clients hire you for your knowledge of the law and experience navigating legal challenges. Why? Because they aren’t the expert — you are.
The audience on TikTok is made up of the same kind of people. You have the opportunity to equip them with tips and tricks to help them in their daily lives from a legal perspective. They’ll thank you for the insight, use your tactics in their lives, and remember you as the lawyer they trust.
Also, what may seem like common knowledge to you (the lawyer) may not be to everyone else. A lawyer’s insight is gold on TikTok.
Take a look at @attorneyalan’s videos to see how this is true:
5. “Stitch” a Trending Video and Give Your “Lawyer Reaction”
Stitching on TikTok is a creation tool that allows you to combine another video on TikTok with the one you’re creating. Watch a tutorial on how to create your own here.
As a lawyer, you look at situations with a “legal eye.” If you’re game, share your reaction to the video you’ve chosen to stitch. Check out how @thelawyerangela does it!
Final Thoughts
Hopping on the TikTok train may seem intimidating at first, but in the end, the payoff can be huge for building your law firm’s brand and breaking into a new avenue for growth.
As a final note to convince you, check out social media powerhouse Gary Vaynerchuk speaking at our last Game Changers Summit, urging our audience of attorneys to brand themselves on TikTok:
Don’t waste another second. We can’t wait to see your TikToks!
