3 Ways to Make Your Law Firm Investable (and Recession-Proof)

6–7 minutes to read

You’ve poured thousands of hours into your cases, standing up for your clients and helping them get the justice they deserve.

There’s just one problem — that’s not enough in today’s legal market. Investors aren’t reading your case notes. They’re looking at your bottom line.

Your success in the courtroom alone doesn’t equate to successful investment — and make no mistake: becoming an investable law firm IS the future of the legal industry.

The alteration of Rule 5.4 in states like Utah and Arizona is opening the door for non-lawyer firm ownership, opening the door for outside investors to enter the legal landscape — and business-savvy owners to compete directly with you.

This should be enough to trouble any attorney who isn’t thinking about the business of their firm at the best of economic times. Today, being investable means even more. It means placing yourself and your team in the top 1% of law firms, especially as recession fears loom.

Economic upheaval and market uncertainty provide prime opportunities for forward-thinking law firms to get ahead.

How do you get ahead? Learn to build the business of your law firm and make yourself the only choice in your market for outside capital.

These are the three essential focal points that will make your law firm not only successful but investable, to carve out your place as a key player in the future of the legal landscape.

1. Process

If you want a benchmark for your ability to grow right now, take a look at your internal processes and procedures.

Large (well-funded) firms know that there’s one thing bringing potential clients over the threshold and referrals in over time: a frictionless client experience. In the world of user experience and convenience services from Goliaths like Amazon, Starbucks, and Netflix, your services need to be just as simple and accessible for your clients.

Are the systems and processes in your organization running seamlessly and creating opportunities for growth? Or pinched at every junction, causing a backlog for your firm?


2. People

Just like a great company, the future of a great law firm is built by the work of great people.

Take a look around your office and ask yourself the following questions about your team members:

  • Would I enthusiastically rehire every single one of my team members again?
  • What are the qualities I admire about my best team members?
  • What are the most problematic qualities about some of my underperforming team members?
  • If I were to hire new candidates for each position in my law firm, what are the top three qualities they must possess?

Crisp Team

3. Progress

This is where it all comes together. The key to an investable law firm is consistent, clear growth toward a defined vision.

The key to a defined vision is ownership, and that comes down to one person: you.

You’re not just another attorney. You’re the CEO and owner in control of your business. Are you leading that way? Or does the day-to-day grind feel like it’s taken over your life?

The only way forward is to get control over yourself, your leadership, your business, and its progression forward.

MM speaking

Ready to own your firm’s progress?

There’s only one place you need to put yourself: the Game Changers Summit in Atlanta, GA on November 2-3, 2022.


About the Game Changers Summit

The Game Changers Summit is THE place where attorneys fanatical about the future of their law firm come to network, learn, and enjoy a second-to-none atmosphere.

Attendees will hear from some of the sharpest minds in the legal and business world. Here’s a sneak peak of Summit speaker (and Shark) Kevin O’Leary’s take on what make an investable business:

“I like to invest in entrepreneurs that have the ability to pivot, that are able to take a horrendously difficult situation and somehow fix it. I don’t care how they fix it. Obviously I want them to do it in a legal way. That’s the nature of business: You have to play by the rules, and they do, but I want people that can pivot. That’s the most important thing for me because I don’t care what your business plan is. It’s not going to work out that way. It never does. You’ve got to be flexible. That’s number one for me.”

How do you fix it? Kevin will share more on what identifies a promising business alongside an incredible lineup, including:

Floating heads

Arnold Schwarzenegger (elite bodybuilder, actor, producer, and former governor) on turning vision into reality by overcoming every obstacle.

John Morgan (founder of the largest injury firm in America, Morgan & Morgan) on building a recession-proof law firm of the future.

David Goggins (best-selling author, former Navy SEAL, elite endurance athlete) on hardening your mind, building resilience, and cultivating the mental fortitude to push past every barrier.

Cy Wakeman (workplace drama & leadership expert, best-selling author) on eliminating workplace drama, improving your firm’s culture, and leveling up your leadership.

Laura Wasser (entrepreneur, elite divorce attorney) on how to attract the best clients and get the most exclusive cases.

Joe Fried (renowned trucking lawyer) on finding your niche and positioning yourself as a thought leader.

Jan Dils (leader of the largest female-founded law firm in America) on the power of betting on yourself and going all-in.

John Uustal (nationally-recognized trial lawyer) on leaving a positive legacy by taking on the “unwinnable” and holding corporations accountable to improve consumer safety.

Jessica Mogill (Head of Coaching Strategy at Crisp, who’s trained 1,000+ businesses nationwide) on fostering communication and collaboration with your team to build the most productive environment within your firm.

Michael Mogill (Founder & CEO of Crisp, best-selling author, law firm growth expert) on what the most successful firms in the nations are doing right now to grow their practice.

Eric Chaffin (personal injury and mass tort attorney) on building a successful practice around a single motto: “Doing Good by Doing Right.”

Jesse Cole (marketing magician and Owner of the Savannah Bananas) on how to separate yourself from the competition and provide a frictionless client experience.

Andre Norman (author & founder of Academy of Hope) on leading a purposeful life that transforms the lives of others.


Each speaker will touch on the key aspects of building the business of your law firm — process, people, and progress — providing a guaranteed $1,000,000 in actionable value to get on the path to unreasonable growth. We’re confident in that and if after attending the first full day of the Summit, you don’t feel you’ve gotten there, we’ll refund your ticket and pay for your flight home.

The path to success is not easy — and the Game Changers Summit isn’t set up to give you a vision of a future you’ll never achieve.

This Summit is about executing on the proven steps it takes to build a legacy law firm. But that doesn’t mean we won’t have some fun along the way.

Mercedes-Benz G-Wagen

What Else to Expect at the Game Changers Summit

5,000+ of the nation’s top attorneys. An unbelievable lineup of inspirational speakers. And we’re just getting started.

Every ticket to the Game Changers Summit gets you:

  • A place on the field at the award-winning, Super-Bowl-hosting, Mercedes-Benz Stadium in Atlanta
  • Access to elite-level attorneys who might be the catalyst for your exponential growth
  • Actionable strategies you can immediately implement to have dozens of new cases lined up outside your door
  • The opportunity to drive off in a brand new Mercedes-Benz G-Wagen (seriously)
  • World-class food, drink, and entertainment with other attorneys serious about investing in their law firm
  • A private performance from Grammy-winning Boyz II Men

Seats are limited. Put your name on one now!