Show Notes:

Competitive stamina is a promise to yourself that no amount of time, research, or money will make you quit. “It means that you’ve made up your mind that whatever your goal is, you’re going to go after it and you’re not going to stop until you get it. It doesn’t matter how long it takes. It doesn’t matter how much research it takes. It doesn’t matter how much money it takes.”

Mastering the hard thing puts distance between you and everyone sticking with the comfortable one. “If you want to take your business to the next level, you have to stop doing what everybody else is doing. You have to stop doing what’s comfortable. You have to stop doing what’s convenient. And you’ve got to find difficult, and you’ve got to wake up every day and do difficult until you master it. And once you master difficult, you separate yourself from everybody else.”

The pace you set for yourself has to be the pace you build into the whole team. “It doesn’t just need to be difficult for you as the CEO. Everybody in there needs to be difficult. I don’t care if it’s the administrative assistant. It needs to be. You need to create a culture of difficulty.”

Plenty of lawyers hold the same degrees and pass the same bar exam, so mental toughness is what sets you apart. “Everybody went to college. Everybody graduated. Everybody passed the bar. Not everybody is mentally tough. Not everybody is strong. Not everybody is willing to come up with a solution and do whatever it takes.”

Developing who you are carries you further than any image you project. “You don’t have to look the part. You can really be the part… It doesn’t matter what I look like. It’s how I have developed myself, who I’ve become.”

Once success feels like enough, the reason to keep going has to come from somewhere deeper. “Why? What’s pushing you? What’s driving you? And I’m just going to be honest. A lot of you, you’ve gotten to a point where you got enough success for you, and you quit because you don’t have that drive.”