Episode 431 — Branding Secrets Your Firm Needs to Scale with Rory Vaden
Most people think they have a revenue problem, but in reality, it’s a reputation problem.
In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Rory Vaden, co-founder of Brand Builders Group, New York Times bestselling author, and the youngest person ever inducted into the Professional Speaking Hall of Fame. Rory reveals why personal branding isn’t about vanity or follower counts, but about the digitization of reputation in an industry where trust determines everything. Through frameworks like Sheehan’s Wall and insights from building multiple eight-figure businesses, this conversation challenges the myth that you need to be everywhere, talk about everything, and serve everyone to break through.
Here’s what you’ll learn:
- Why 58% of Americans want their lawyer to have an established personal brand and how the digitization of reputation drives warm inbound leads in high-trust professions
- How to break through Sheehan’s Wall by identifying your one uniqueness and focusing all your energy on one audience, one problem, and one revenue stream
- Why serving the person you once were unlocks your most powerful competitive advantage and creates trust that transactions alone never will
The biggest personal brands aren’t the most talented. They’re the most focused. This episode will show you where to aim.
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Show Notes:
The higher the requirement for trust in your profession, the more important having an established personal brand becomes. “58% of Americans say they want their lawyer to have an established personal brand.”
If you have diluted focus, you get diluted results. “What happens is we’re talking to too many different audiences about too many different topics on too many different platforms, with too many different revenue streams.”
The goal is to find your uniqueness and exploit it in the service of others. “What is the one problem they solve for the world in one word, what is the one audience they’re best suited to serve in one phrase, how do they solve that problem in one sentence?”
You are most powerfully positioned to serve the person you once were. “You understand that person, you know what it’s like to be that person. What challenge have you conquered? What obstacle have you overcome? Therein lies the intersection of your uniqueness.”
People don’t pay for information, they pay for application. “Information is available all over the place, so people aren’t paying for information. They’re paying for application. They want it done for them.”
Success is having the people who know you the best respect you the most. “My favorite definition of success actually comes from John Maxwell. He said, my definition of success is having the people who know you the best respect you the most.”
Connect with Michael
- Text directly at 404-531-7691
