The best marketing strategy is the one nobody wants to hear.

In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Ryan Deiss, CEO of Digital Marketer and one of the most respected authorities in modern marketing. Ryan shares the brutal lesson he learned sitting at a bar with a quarter million dollars in debt, the napkin that changed everything, and why the principles that saved his business contradict nearly every marketing trend being sold today. This conversation strips away the hacks and shortcuts to reveal what actually determines who wins in any market, why weak businesses fail faster with good marketing, and how the most successful entrepreneurs think about growth, identity, and what success really means.

Here’s what you’ll learn:

• Why the entrepreneur who can spend the most to acquire a customer always wins, and how to engineer your business to do exactly that
• How to recognize when chasing marketing tricks is costing you more than it’s gaining you, and what to focus on instead
• What separates entrepreneurs who scale successfully from those who burn out or plateau along the way

Marketing without a solid foundation is just expensive noise.