Episode 417 — The Secret to Building a Brand People Love with Steve Carse
What if the thing that makes your business unforgettable has nothing to do with the product and everything to do with the people and purpose behind it?
In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Steve Carse, founder of King of Pops, to unpack how an idea became one of Atlanta’s most beloved brands. From pushing a single cart up the street to producing tens of thousands of pops a day, Steve shares what it really takes to build a culture-driven company, stay relevant, and scale without losing your identity.
Here’s what you’ll learn:
- Why true differentiation starts with curiosity, courage, and a willingness to stand out
- How to build a brand that grows through authentic community connection
- What it takes to scale culture, empower your team, and expand into new markets
Want to build something people rave about and love doing it? This episode shows you what it requires.
Listen & Subscribe
Show Notes:
Consistency compounds even when the work is brutal. “We’d look gaunt. We looked terrible. We felt bad. But it was also terribly fun.”
The best ideas are simple, human, and shared. “Our biggest investment is just putting the cart around town.”
Culture scales when people feel ownership. “They were able to have authentic connections with the PTA or their church or whatever. Much more than our sales department ever could.”
Fun is not fluff. It is fuel. “It needs to be hard in order for it to be fun. It needs to be a challenge in order for it to be fun.”
Connect with Michael
- Text directly at 404-531-7691
