Episode 406 — How to Build a Law Firm Culture That Actually Works
Culture isn’t a happy hour or words on a wall. It’s the foundation that determines whether your firm thrives or fractures.
As part of the “Road to the Summit”, a special series ramping up to the 2025 Game Changers Summit this November 12-13, we’re revisiting some of the most powerful conversations ever featured at our events. In this encore episode of the Game Changing Attorney Podcast, we take you back to the 2021 EVOLVE Summit.
Jessica Mogill sits down with the Game Changing Culture Panel, featuring Reza Torkzadeh, John Martin, David Craig, and Mark O’Mara. Together, they share how intentional leadership, clear communication, and the use of tools like Kolbe and PRINT® have helped them build strong, high-performing cultures within their firms.
Here’s what you’ll learn:
- How intentional leadership creates unity, accountability, and lasting impact
- How tools like PRINT and Kolbe help firms hire and retain top talent that aligns with their mission
- How to reduce drama, strengthen communication, and build a culture where everyone thrives
Every firm has a culture. The only question is, are you creating it or letting it create itself?
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Show Notes:
Culture is the foundation. “If you don’t have the right ingredients when you start, your firm will never grow the way you want it to.” — Mark O’Mara
Accountability drives results. “Culture is a group of people who are all motivated, highly accountable, and on the same page.” — David Craig
Core values in action. “You’re always going to have a culture. The question is whether you’re putting out fires or all moving in the same direction.” — John Martin
Culture starts at the top. “Every company has a culture. The only question is what kind of culture you want to have.” — Reza Torkzadeh
Hire with intention. “We used to get lucky or unlucky with hiring. Now we use tools like Kolbe and PRINT to take the guesswork out of it.” — David Craig
Invest in your people. “It’s not about hiring warm bodies. It’s about finding the right people who believe in your mission.” — Reza Torkzadeh
Know your team. “Kolbe and PRINT are like the legend on a map. You can’t get where you’re going without knowing how your people work.” — Mark O’Mara
Motivation matters. “You can’t have raving clients if your people aren’t raving about their work.” — John Martin
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