Episode 382 — What It Takes to Build a $100M Legal Business
You don’t scale by working harder. You scale by thinking bigger and leading better.
In this special episode of The Game Changing Attorney Podcast, we’re re-airing a powerful conversation between Crisp Founder & CEO Michael Mogill and Chris Dreyer of the Personal Injury Mastermind Podcast. Together, they unpack what it truly takes to grow a legal business through chaos, complexity, and scale to reach nine figures. Michael shares the mindset, systems, and personal discipline that allowed him to help over 1,000 law firms grow by $1M each, and now he’s setting his sights on creating a $100B impact across the legal industry.
Here’s what you’ll learn:
- Why most law firms stall out at seven figures (and how to break through)
- How to make the leap from “comfortable” to category leader
- What it takes to build and recruit a high-performance team that scales with you
If you want to build something truly meaningful, this episode is your roadmap to what’s next.
Listen & Subscribe
Show Notes:
If you already know how to hit the goal, it’s not ambitious enough. “If you set a target and already know how to get there, then it’s not very exciting.”
Most law firms don’t plateau from a lack of leads; they plateau from lack of leadership. “It’s not more marketing. It’s not more leads. It’s that you’ve got to reimagine how the entire business operates.”
To build a great brand, you have to stand for something. “The best cases don’t go to the best attorneys. They go to the best marketers.”
From seven to eight figures is about systems, but nine figures is about discomfort. “The only way out of the comfort zone is to intentionally make yourself uncomfortable and rebuild like it’s day one.”
Your brand will carry you when everything else is broken. “I’ve never talked to someone who invested years into brand building and regretted it. If anything, the brand is what saves them when everything else is a mess.”
Leadership is not glamorous—it’s war. “It is just constant pain and suffering. Every day you solve the most difficult problems that no one else could figure out.”
Connect with Michael
- Text directly at 404-531-7691
