Episode 378 — Your Law Firm’s Ads Suck: Here’s Why (and How to Fix Them) with Billy Gene Shaw
You don’t need more time — you need fewer excuses.
In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with social media advertising powerhouse Billy Gene Shaw to unpack what it really takes to win in a digital-first world. From growing up with nothing to reaching millions daily, Billy shares the mindset, skillset, and speed it takes to stay relevant, dominate attention, and build a brand that can’t be ignored.
Here’s what you’ll learn:
- Why imperfect execution beats perfect hesitation — every single time
- How to build brand equity through content (even if no one knows who you are — yet)
- What it takes to be truly valuable in a saturated, attention-starved market
You’re not too late — you’re just not moving fast enough.
Listen & Subscribe
Show Notes:
Execution beats perfection — every time. “I can test 30 ads a month while others test one. You can’t compete with speed like that.”
You’re not too late — you’re just too slow. “Every day you delay, your legacy brand loses steam and relevance.”
Branding is just controlled perception. “Who you are is what you tell them you are. You make it up.”
Stop blaming the platform — start fixing your message. “Facebook’s only job is to show your ad. If it doesn’t work, your message sucks.”
Great content means nothing if no one sees it. “There’s creating content — and then there’s getting it in front of people. That’s where distribution comes in.”
Success isn’t about you — it’s about who you can help. “A game changer creates opportunities for others that didn’t exist — or that they were too afraid to tap into.”
Connect with Michael
- Text directly at 404-531-7691
