Episode 367 — AMMA — Market Domination Starts With the One Thing Most Lawyers Avoid
What if trying to help everyone is the very thing keeping your law firm from growing?
In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill challenge the myth that more is better — more practice areas, more clients, more complexity. Instead, they reveal why clarity, consistency, and restraint are the real drivers of sustainable growth.
From the $10M rule to the art of saying “no,” this episode is a practical blueprint for law firm owners ready to scale without spreading themselves — or their teams — too thin.
Here’s what you’ll learn:
- Why the best cases go to the best marketers
- What the $10M rule means for your expansion plans
- Why generalists struggle to grow — and how specialists win
- The real impact of saying “no” to misaligned clients
- How focus helps you build authority and trust
If you’re ready to scale your firm without losing focus, this episode will challenge you to lead with clarity, say no with confidence, and grow where it matters most.
Listen & Subscribe
Show Notes:
Saying “yes” to everything slows you down. “You’re not abandoning people by saying no. You’re choosing to serve the right people better — and protect your brand in the process.”
Growth without focus is a trap. “Firms try to grow by expanding their offerings before they’ve mastered their core. But you can’t scale what isn’t stable.”
You’re not ready to expand until you cross $10M. “That number exists for a reason. Until you’re there, more practice areas just add friction, confusion, and risk.”
Marketing beats merit every time. “The best lawyers don’t always get the best cases. The best marketers do. Visibility creates opportunity — even for people with less experience.”
You don’t need to be a hero to everyone. “There’s strength in restraint. Focus isn’t about limitation — it’s about elevation. You don’t grow by doing more. You grow by doing better.”
Connect with Michael
- Text directly at 404-531-7691
