Episode 259 — David Craig — How to Build a Law Firm That Stands the Test of Time

Today, the influence of a dedicated attorney extends far beyond the courtroom — and David Craig is seizing this opportunity. As one of the nation’s top trucking lawyers, David has diversified his impact through hosting a podcast, authoring his debut book, and crafting future plans to transform his clients’ lives.

In this episode of The Game Changing Attorney Podcast, David and Michael Mogill delve into:

  • The significance of sharing expertise, fostering trust, and generating demand
  • The pivotal role of empathy and respect in achieving greatness
  • Insights into becoming a leading figure in trucking law
Episode 259 — David Craig — How to Build a Law Firm That Stands the Test of Time
Show Notes:

Character counts. “The way my family judged people was by their character, not their resources. I think that was extraordinarily important to shaping who I am today because I never knew there was anything other than that. I was taught to treat everybody with respect, and that there was no one person better than all the others. That’s been ingrained in me since I was a child.”

From rejection to success. “I had a good time in high school — probably a little too good of a time. I remember one time when a friend and I went to speak to the guidance counselor, he mentioned that he wanted to go to law school and become a lawyer. I showed interest in pursuing the same path, but when we went to present this idea to our counselor, they told me in front of my friends that I would need to find something else along the lines of vocational school because law school wasn’t for me. My friends laughed, and that moment became a motivator for me to want to succeed and prove everyone wrong.”

Fueled by doubt. “Having success is a dangerous thing. You start having a lot more temptation and begin to think of yourself differently and more highly. When I graduated college, I started working a lot and focused on winning. The better I got, the more ‘bad guys’ needed me. Offers from big corporations and insurance companies started rolling in more often. I even had a man from a large corporation invite me out to lunch one day where he slid autopsy photos across the table to me and said, ‘I think I’m going to be accused of murdering my wife.’ He was willing to pay me a lot of money to gather up a team. This eventually went to the newspapers and I kept saying, ‘No comment.’ My son helped me realize that I had stopped thinking about my promise to help other people, and instead I was thinking about myself and my own success.”

Mastering your craft. “To be good at [representing cases of] trucking accidents, you have to put in time. I’d learned a lot about trucking on my own, and over the years I sporadically had trucking cases and I always enjoyed them. They were more challenging, typically had better defense lawyers against them, and there was more money against you and on the line. Most importantly, though, the people needed you and you had the opportunity to make a difference in their lives. If you invest the time and energy into getting experience, you will eventually be successful. You can read all the books you want, but if you’re not walking in and out of the courtroom, you’re not going to really learn everything you need to know.”

How to get trucking cases. “If you want to succeed in representing trucking cases, you’ve first got to be a good trial lawyer, and people need to know that about you. Secondly, you need to invest the time and energy into learning the law simply because a truck wreck is so much different than a car wreck. As long as you’re humble enough to admit you don’t know everything, there are plenty of resources available to you such as books, seminars, videos, and more. Deep down, however, I believe the most important thing is to care about people.”

Impact over profit. “I love talking to people. When I go and speak at conferences, I think about how the chances of those 150-200 people in the audience getting into a trucking accident is slim to none, which really is no payoff monetarily for me. But the fact that I get to touch, educate, and make a difference in peoples’ lives is powerful to me.”

People first. Success second. “To be successful, you have to be successful in business, but many people don’t want to work to be successful in life as well. To me, success means that I have a successful family and my relationships with my friends. Thankfully, those people know that when I need to focus on my work, they give me the grace and space I need to get the job done. Though my passion may come off as obsessive sometimes, they know that it’s all coming from a good place, and I try to make up for it when I’m not working. I believe that if you care about the people around you instead of yourself, you will be successful.”

What does being a game changer mean to you? “I think a game changer is a person who completely changes the way we think. I hope to be a game changer in how people think of lawyers. When I started my practice, personal injury attorneys were much different and had a lot more fun — but I thought that shouldn’t be the way it is. I believed in having women as partners, key attorneys, and playing vital roles in the firm. We should care about people, not just chasing money, and doing our best to get the job done.”


After the Crash Podcast
Craig, Kelley & Faultless
Joe Fried
Semitruck Wreck: A Guide for Victims and Their Families by David Craig

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