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Episode 230 — AMMA — How To Achieve Bigger Goals

As your organization grows — and as you grow as its leader — you will set bigger goals.

But what’s the key to scaling your discipline, inner circle, and team motivation along with those bigger goals?

In this episode of The Game Changing Attorney Podcast, Crisp Founder & CEO Michael Mogill mines his experiences to share what he’s learned about:

  • The most disciplined approaches to setting and achieving your goals
  • How to unite with your advocates and shed your anchors
  • Why motivation simply cannot be taught
Episode 230 — AMMA — How To Achieve Bigger Goals
Show Notes:

How to get everyone on board with the goals you set. “It really comes down to making sure that when you’re setting these goals that the juice is worth the squeeze — basically determining is this worthwhile and what does achieving this goal enable us to do? We talk a lot about transformational goals. There are regular goals where you set a target (let’s say a revenue number), and then you have a transformational goal where by achieving it, you’re now able to do things that you previously weren’t able to do. Let’s say you set a revenue target that allows you to expand your firm and lets you hire great trial lawyers or a Chief Operating Officer or expand the infrastructure, open a new location, expand your marketing budget, etc. — like there’s an actual reason for these things that enables you to do things you previously couldn’t do. Now that’s exciting.”

Ask who you need to become. “When you’re setting new goals for the upcoming year, you think about the things that you want to achieve as an organization, what you want to achieve personally (relationships, financially, etc.). You look at all that, but then you think, ‘What kind of human being do I need to become? What kind of person do I need to be at the end of that year that has achieved these sorts of things?’ Because we always, always, 100 percent of the time get what we deserve. There’s always a price to be paid. Some people don’t realize they’re even paying it.”

Stop trying to motivate your team. “If you are in the inspiring motivation business — meaning that that is what you do — the problem is that you’re going to be spinning your wheels. My approach to our team is that I don’t want to motivate anyone. If I have to motivate you to do the thing that you’re supposed to do, then we are not on the same page. In fact, this is probably not the best place for you…I’m willing to help elevate people. If you got people that come in and they’re driven, and they’ve got humility, and they say, ‘What can I do better? Where can I improve?’ — of course you want to elevate and invest in those people. But if you got someone who’s just not motivated, who comes in and they’re like, ‘You know, today I’m not motivated. I think me doing 20 percent of my effort is going to be 100 percent,’ bullshit. Get out of here with that nonsense. It’s going be too slow if you’re thinking all you need to do is inspire them. That’s working with amateurs. Believe it or not, there are human beings out there — professionals — that don’t need this motivation because they have the right discipline and the right habits in place. They want to be elevated. If I have to motivate someone, I’m not interested. I’m willing to invest in someone who is already motivated — to elevate them.”

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