Episode 447 — The Power of Stories on Life and Business with Kindra Hall
The story you never tell is the one that could have changed everything.
In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Kindra Hall, best-selling author, keynote speaker, and expert on strategic storytelling in business. Kindra has spent over a decade teaching leaders how to stop communicating in marketing copy and start connecting through the one thing the human brain is biologically wired to receive: a story. In this conversation, Michael and Kindra unpack why storytelling is the most underused tool in a leader’s arsenal, what separates the stories that convert from the ones that fade, and how the narratives we tell ourselves are either fueling or quietly sabotaging our potential.
Here’s what you’ll learn:
- The four essential business stories every firm owner needs and how to tell each one without sounding self-indulgent or salesy
- Why customer stories that start with the win are missing the most important part, and how to fix them so prospects actually see themselves in the story
- How to identify the limiting internal stories holding you back and use your own history to rewrite the ones keeping you stuck
Your story isn’t just how you got here. It’s the most strategic asset you have. Are you using it?
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Show Notes:
The brands that win aren’t telling you how great they are. They’re telling you one story about one person. “How can we go smaller? How can we find one story about one person, one story about one instance, one story about this thing that happened that illustrates what we believe in? Go smaller. That’s usually the start of story success.”
A customer story that starts with the win leaves out the most important part. “You have to start the story at the concern, the confusion, the not knowing if they were going the right direction. Your potential customers need to feel seen. If they can see themselves in that part of the story, they can go all the way with you to the end result.”
Rehearsal is what separates a story that lands from one that falls flat. “Don’t ever tell a story for the first time when you get up on a high-stakes stage. Leaders accept that storytelling is important, but it’s the first thing to go. Make sure the first time you tell that story isn’t when you’re actually on the stage.”
When you tell a story, you stop fighting for attention. “When we are listening to an actual story, our brain releases cortisol, which focuses our attention. When you’re telling a story as part of an ad campaign, you’re no longer fighting for attention. They’re giving it to you, and they will give it to you longer because that’s how we’re programmed.”
Your past is full of evidence that contradicts your worst self-talk. “Any time you’re able to say, hold on, is that actually true? Then you can go back and look at your previous stories and think back to other times where things felt absolutely impossible. You’re here today. You made it through.”
Connect with Michael
- Text directly at 404-531-7691
