

Episode 393 — AMMA — Why Simplicity Is a Superpower in Law Firms
What if doing more is the very reason your firm isn’t growing?
In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill answer law firm owners’ toughest questions — from why growth efforts aren’t paying off, to why adding more people doesn’t always solve capacity problems, to how firms can avoid drowning in their own processes. Along the way, Michael shares how a new gardening hobby surprisingly mirrors the discipline it takes to build and scale a thriving practice.
Here’s what you’ll learn:
- Why spreading your attention across too many initiatives will slow your progress — and how to concentrate resources for real growth
- The trap of “throwing bodies at problems” and how to use data-driven capacity planning instead of guesswork
- How successful firms simplify processes to maintain quality without getting buried in bureaucracy
If you want your firm to grow, it’s time to cut the noise and double down on what matters.
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Show Notes:
Doing more isn’t always progress. “It sounds like you’re doing a lot… expanding practice areas, trying new platforms, launching new initiatives. But when you split focus, none of them get enough resources to truly succeed.”
Focus builds wealth — diversification preserves it. “You can preserve wealth through diversification, but you really build wealth through concentration.”
More people won’t fix broken systems. “Before you know it, you’re going to realize that you don’t have enough bodies to throw at the problems.”
Capacity should be a data-driven decision. “The fact that somebody says, ‘I think we need to hire more people,’ is not very scientific, unfortunately.”
Complexity kills momentum. “You start to scale, you add more processes, and before you know it, you’ve got all of these systems… and when’s the last time you simplified?”
Never accept ‘that’s how we’ve always done it.’ “The scariest thing to hear in any organization is, ‘We’ve always done it this way.'”
Connect with Michael
- Text directly at 404-531-7691