Episode 391 — AMMA — The $100K Marketing Question Law Firms Keep Getting Wrong
Every law firm wants more leads — but what if chasing them is the very thing holding you back?
In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle one of the most common (and costly) mistakes law firm owners make: pouring money into marketing before fixing the foundation of their business. A $100,000 ad campaign might sound like the fast track to growth, but if your systems, team, and client experience can’t handle the volume, you’ll end up scaling chaos instead of results.
Here’s what you’ll learn:
- Why investing in marketing before your systems are ready creates more problems than profit
- How to recognize whether your firm needs capacity, optimization, or true demand generation
- The mindset shift that separates law firm owners who burn cash from those who build scalable, thriving practices
Before you write your next big marketing check, listen to this episode. It might just save you $100K — and set your firm on the right path for sustainable growth.
Listen & Subscribe
Show Notes:
Marketing isn’t always the answer. “If you’re already struggling to keep up with your current caseload, throwing more leads into the fire is only going to make it worse.”
You don’t scale chaos. “Growth without systems is like building a skyscraper on sand — it will collapse under its own weight.”
Wants vs. needs. “It’s easy to want more leads. What most firms actually need are stronger processes and infrastructure.”
Think long-term. “The right decision for your firm is not the one that looks good tomorrow. It’s the one that still works five years from now.”
Marketing amplifies reality. “If your client experience is broken, all marketing will do is make more people aware of it.”
The choice is yours. “You can always do the wrong thing — because it’s your firm. But deep down, you already know the right answer.”
Connect with Michael
- Text directly at 404-531-7691
