Episode 379 — AMMA — If You’re Still Chasing Leads, You’ve Already Lost
More leads won’t fix bad positioning.
In this episode of The Game Changing Attorney Podcast, Michael Mogill explains why firms that focus on visibility without strategy end up attracting the wrong clients. From wasting marketing dollars to obsessing over ROI at the expense of long-term brand equity, this episode unpacks the difference between chasing leads and becoming the obvious choice.
Here’s what you’ll learn:
- Why more exposure doesn’t matter if your message attracts the wrong clients
- How to build a high-converting marketing strategy without obsessing over attribution
- What it takes to stop chasing leads — and start commanding attention
Stop marketing like a commodity — and start building a brand.
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Show Notes:
Marketing without positioning is just noise. “Marketing is just amplification — so if your message attracts bargain shoppers, that’s what you’ll get.”
Visibility doesn’t guarantee credibility. “You can be everywhere, but if you’re saying the wrong thing to the wrong people, it won’t work.”
Some firms invest in brand — others stay invisible. “If they’ve been advertising for years, it’s probably working. Or they’re finding a way to go out of business fast.”
If clients can’t remember how they found you, that’s still a win. “They may say ‘Google,’ but what made them search for you in the first place?”
The best marketing ROI isn’t always trackable. “Some of your biggest cases will come from touchpoints you’ll never be able to trace.”
Build a brand, not a dependency on short-term tactics. “If you’re only looking for $1 in, $1.50 out, you’ll miss the real drivers of long-term growth.”
You want clients to feel like they’ve seen you everywhere. “It’s not one ad — it’s 30+ touchpoints that build trust over time.”
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