Episode 376 — Best of AMMA — Brand-Building Secrets Your Competitors Will Hate You For
What does it really take to stand out in a crowded legal market?
In this special mashup edition of The Game Changing Attorney Podcast, we’re diving deep into the most common questions law firm owners ask when it comes to building visibility, authority, and a brand that actually brings in high-value cases.
You’ll hear real, unfiltered answers from Michael Mogill as he breaks down what separates the firms that scale from the ones that stay stuck. From establishing a niche to amplifying your impact, this episode is a crash course in how to get known — and stay known.
Here’s what you’ll learn:
- Why being the best won’t matter if no one knows who you are
- How to build trust and authority through consistent, niche content
- What it really takes to turn your expertise into high-value cases
Whether you’re just getting started or already have a strong reputation, this episode will challenge you to raise the bar — because if they don’t know you exist, your expertise can’t help anyone.
Listen & Subscribe
Show Notes:
The best law firms don’t get ahead by accident — they become known on purpose. “If you want better cases, you’ve got to stop being a best-kept secret. No one can hire you if they don’t know you exist.”
Being the best doesn’t guarantee success — being the best known does. “Expertise is only valuable when people can find you. The best cases go to the best marketers.”
Building a brand isn’t about luck — it’s about relentless consistency. “If you want to be known for something, you need to showcase it 100x. One testimonial isn’t enough. One post isn’t enough.”
Don’t get mad when you get copied — get better. “By the time someone’s done ripping off your site or your messaging, you should already be on to the next thing.”
Promotion isn’t self-serving — it’s your responsibility. “If you truly care about helping people, you’ve got a duty to make sure they know who you are and what you do.”
Connect with Michael
- Text directly at 404-531-7691
