Episode 372 — The Surprising ROI of Doing the Right Thing with Chaffin Luhana
Building a values-driven law firm isn’t just the right thing to do — it’s also a winning strategy.
In this episode of The Game Changing Attorney Podcast, host Michael Mogill sits down with Eric Chaffin and Roopal Luhana of Chaffin Luhana to explore how they built one of the most respected firms in the country by leading with integrity, empathy, and purpose. Guided by the principle of “doing good by doing right,” they share how a deep commitment to clients and core values has fueled meaningful growth, sparked innovation, and shaped a standout culture in the legal industry.
Here’s what you’ll learn:
- Why doing the right thing, even when it’s hard, delivers the greatest long-term ROI
- How to build a values-driven culture that attracts the right people and clients
- What it takes to stay resilient when the stakes are high and the outcomes are uncertain
Don’t miss this conversation if you want to build a firm that wins with purpose, scales with heart, and never loses sight of what matters most.
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Show Notes:
Doing the right thing pays off — but only if you play the long game. “The reason why a lot of firms don’t take the same approach that you do is that in the short term, sometimes it’s not the best decision for the business, but it is the best decision for the client, and you have to really have a long term outlook to operate in this way.”
Integrity only matters if your actions back it up. “There are a lot of attorneys that say, ‘I’m empathetic, I’m here for you,’ but then their actions don’t carry forward. We make our words actually mean something — that’s the fabric of who we are. That’s our DNA.”
Client outcomes are the metric that really matters. “We certainly have KPIs at our firm, but the best KPI is client gratitude.”
Technology is just a tool — human connection is the point. “There’s a unique opportunity for firms to change how they’re doing work in order to free up the time to have a greater human connection with their clients.”
Staying true to your values is the real win. “We had challenging losses… but you know we really stuck by our core values and did a number of appeals. And it probably wasn’t the most expeditious business decision. But it really taught us a lot about who we are as people and what we can get through. And I think that’s served us well over time.”
Big impact comes from building something bigger than yourself. “I think the strength of our brand, the strength of our firm, the ability to have collateral impact far beyond any of us could do individually. That’s the exciting part.”
Connect with Michael
- Text directly at 404-531-7691
