Episode 347 — AMMA — Why Your Marketing Isn’t Working (And How to Fix It)
What does it take to rise above the noise and become the firm that lands the game changing cases in an industry drowning in competition?
In this episode of The Game Changing Attorney Podcast, Michael Mogill explores the dynamic intersection of marketing and legal expertise, uncovering the strategies that law firm leaders need to thrive in a rapidly evolving world. As technological advancements continue to reshape how we operate, understanding the balance between innovation and traditional practices becomes crucial.
Here’s what you’ll learn:
- How to capture the attention of potential clients through innovative marketing techniques that make your law firm stand out in a content-saturated market
- The importance of merging marketing prowess with legal expertise to ensure your skills are recognized and you’re securing the best cases
- How to evaluate and optimize your online advertising strategies and intake processes to maximize conversions for sustainable and scalable growth
Discover what it takes to not just survive, but dominate in your space. Push past limits, break through barriers, and lead your firm into a future filled with massive growth and opportunity. Whether you’re an industry titan or an up-and-comer hungry to make your mark, this is where you get the tools, mindset, and strategies to turn vision into reality.
Listen & Subscribe
Show Notes:
Standing out in a saturated market. “You have to think about what is going to help you stand out and differentiate in some way that captures their interest and is valuable to them. You can put out all sorts of content. For instance, you can post random graphics like, ‘Hey, today’s President’s Day,’ but your content might not even show up because social media platforms prioritize content that’s engaging. If you market in the exact same way as everyone else, then you’re just going to blend in.”
Making expertise known: “The best cases go to the best marketers, but they should go to the best attorneys. The only way they go to the best attorneys is when those attorneys become the best marketers. If you see legal influencers with a lot of followers, it doesn’t mean they’re doing well financially. Many are not. The unfortunate truth is that expertise is valuable, but if you can’t get known and noticed, your expertise can’t help anybody.”
Evaluating online advertising effectiveness. “To figure out what’s not working, look at whether you’re getting the growth you want. Let’s say the firm’s grossing a million, and you’re aiming for 20 million. There’s a big delta there, and what you would do for that might differ. You also need to determine whether there’s an issue with your intake process or whether you’re not spending enough time analyzing your marketing to understand where it fails.”
Adapting to technological advances. “It’s an exciting time considering the pace of change and innovation. You think 10 years from now, you have self-driving cars. When power goes out in a smart home, everything stops working. It leads to advancements like solar and battery backups — even backup internet — emphasizing the importance of adapting to maintain function.”
Handling intake for growth. “Make sure you have a solid foundation first. Handle the intake efficiently. If you’re not sure how to do that, secret shop your own firm today. Call your office, see how inquiries are handled, or go on your website and submit a contact form to see how long it takes to receive a response.”
Connect with Michael
- Text directly at 404-531-7691
