Show Notes:

Finding your routine: prioritize and commit. “When it comes to setting new goals, especially with health and fitness, prioritizing time and eliminating barriers is key. For instance, if you’re struggling to hit the gym, try scheduling it first thing in the morning. By getting it done early, you’ll feel accomplished and energized for the day. The emphasis here is on commitment — don’t just say it, do it. Identify any obstacles and find ways to eliminate them, such as removing junk food if you’re aiming for a healthier diet.”

The power of reputation in branding. “Your brand isn’t just a logo or a marketing strategy; it’s your reputation. It reflects what people say about your firm when you’re not in the room. Building a strong brand involves being consistent and honoring commitments. It’s essential to identify what sets you apart from competitors. Answering why clients should choose you ensures that your brand is both intentional and impactful.”

Leverage your strengths for growth. “If your firm already has a solid reputation, use it to your advantage by amplifying your achievements. Promote successes through client testimonials and community involvement — capture these moments and share them widely. Effective promotion is about ensuring that your impact is visible, not just to existing clients but to a broader audience.”

Hiring for cultural fit. “When hiring, especially for key roles like attorneys, it’s critical to assess cultural fit and character. Ask thoughtful questions, such as describing a past professional failure, to gauge accountability and self-awareness. Focus on open-ended questions that reveal true intentions and ensure alignment with your firm’s values and culture.”

Don’t be the best-kept secret. “Having a competitive edge means embracing promotion as a tool for growth. If you’re doing excellent work, let people know about it. Document your successes and showcase them. Remember, marketing is about amplifying positive results, and by sharing your story, you can attract more clients and referrals.”

Evaluate potential hires thoroughly. “Use strategic questioning during interviews to uncover a candidate’s fit for the firm. Questions about past experiences or hypothetical scenarios related to core values can reveal a lot about a candidate’s mindset and alignment with your firm’s culture. Effective hiring is about ensuring that both the firm and the candidate are a good match.”