Show Notes:

The brutal truth. “There is a chance that you will not hit your goals and you will not achieve your goals, because business is hard. Business is the hardest thing you will ever do. I try to discourage people from entrepreneurship because they watch a lot of Shark Tank and they think that they’re all going to make millions of dollars. The reality of it is that the majority of them will never do that. It is the most difficult thing you could possibly do. It is soul crushing. Things are going to not go your way all the time. You’re going to have problems that you continuously have to overcome and solve. You’re going to be ill equipped. You’re going to have to work your a** off. There’s no way around that.”

Risk vs. reward. “If you do all this stuff, there’s a chance it won’t work. In fact, if you look at the statistics, there’s a greater chance that you won’t succeed than there’s the chance that you will succeed — especially if you have aspirational goals. Let’s say you want to build a $10 million law firm, a $20 million law firm, a $30 million law firm, whatever it is. The higher the target, the less likely you’ll probably achieve that. But it’s even less likely if you’re not making the attempt. You are 100% guaranteed to never get where you want to go if you don’t do this stuff. Instead of looking at it from the standpoint of ‘What if I do all this work and I don’t succeed?’  — well, I can guarantee that if you don’t do this work, you’re not going to succeed. I think that’s where the mindset is wrong. Yes, there are no guarantees. If you haven’t achieved a certain result, you don’t deserve said result. You are not worthy of said result. You’re not generating enough value. You haven’t figured it out. You haven’t solved enough problems. That’s part of the journey. So you have to do that for a long time, and you have to figure it out.”

Everyone’s replaceable. “Stop calling people rock stars (‘my rock star paralegal’ or ‘my rock star this’). You’re just implying that there’s only one of these people. There are 8 billion people on this planet. By the way, whoever you believe was a rock star, you may find another one who’s even better — and you probably will, because your standards change and evolve. There are graveyards full of ‘irreplaceable’ people. Everybody’s replaceable. You’re replaceable. I’m replaceable. Everybody’s replaceable.”

Commitment’s silent sacrifices. “The results that you see from the people you admire is work that’s done in the shadows. That’s work that you don’t see on social media. That’s work that you don’t see during daylight hours or even during weekdays. It’s figuring out how to get to where you’re going no matter what. You’re having to make compromises. You’re sometimes having to make sacrifices. You’re having to make trade-offs. You can’t live a normal life if you’re trying to achieve something that is an outlier or abnormal in some way.”

B*tch or beast. “The majority of businesses do not succeed. The majority of businesses do not grow to seven figures or eight figures. You want to know why that is? Because the majority of people are not willing to do what it takes. I don’t know what to tell you because the ones that do succeed don’t go in with a f*cking contingency plan. The ones that do succeed are willing to do whatever it takes. They’re not in the middle of doing whatever it takes and saying, ‘Oh, I’m going to go out for lunch,’ or ‘Oh, let me relax for a little bit.’ They’re powering through and they’re exhausted, and they’re finding a way to get to where they’re going. You’ve got to decide which one you are: b*tch or beast? I don’t know what else to tell you. Not everyone is built for this, and I say this with the utmost respect. If this is not for you and what I’m saying sounds unreasonable and it bothers you, you can have a much better life, and I believe you’ll be much happier not doing this and instead working at another business. You could still make great money. You could still be happy. [Entrepreneurship] is an entirely different animal that I don’t think most people were built for.”

RESOURCES & REFERENCES

Joe Rogan Podcast
Huberman Lab Podcast
Shark Tank
TikTok
Fugazi
Crisp Coach
Netflix