Show Notes:

Your values and principles attract your clients. “When we look at Crisp in terms of our values (of which I also consider to be mindsets), we look for other people who are very growth-minded, entrepreneurial, results driven, and committed to making their futures greater than their pasts, just like the people at Crisp and who work with us are. Here’s the other thing: We are not for everyone. I encourage everyone listening to this that you do not have to build the type of law firm that is for the general public. In fact, I would argue that if you try to market in a way that is for everyone, then you’re going to struggle to differentiate and stand out. We make it clear that we’re not a company who gives out free hugs and sings kumbaya. We want people to succeed at the highest level, which requires a Navy SEAL Team Six kind of mindset, and that turns away a lot of people — and that’s okay. While it turns away some people, it attracts the kind of clients that we do have. Instead of trying to alter your values and principles, hone into them. Make it clear that that’s what you stand for and nothing else.”

Why people fail to achieve their targets. “Goals are like New Year’s resolutions: Everyone sets them at the end of the year, they go really hard on making them happen in the first few weeks of the new year, and the gym is insanely crowded. But as the weeks and the months go by, the gym gets increasingly less busy, and you wonder what happened? Everyone set these goals, and then most of them abandoned them completely. Studies show that only 3 percent of people actually complete the things they set out to complete in the first place. It’s fascinating to me because you already have a leg up if you have goals and you’ve written them down. You can’t get anywhere that you haven’t set out to get to. The same goes for if you don’t have clarity surrounding your goals. If you don’t have the numbers to back it up, then it becomes subjective. Another reason why people don’t achieve their goals is because they just don’t care. Even if they achieve those goals, it might not impact their life in a meaningful way. You have to make goals worth it to you, because it’s very difficult to sell others on ideas that you yourself aren’t even sold on.”

What separates good leaders from great leaders. “In order to be a great leader instead of just a good one, they must have two things: 1) A perspective built around growth and success for their clients and their team before their own, and 2) a time horizon, or the ability to make decisions that are going to benefit their practice in the long term. They want to win tomorrow, not today. Great leaders have longer time horizons in that they can think years down the line and build up for the eventual success they’re sure to have. Those are the people who create massive organizations and achieve massive success.”

RESOURCES & REFERENCES
Jessica Mogill
Crisp
Navy SEAL Team Six
Alex Hormozi