Episode 150 — AMMA — Ask Michael Mogill Anything: Success, Marketing, and How to Go Out of Business

Michael Mogill is the Founder & CEO of Crisp, and he loves answering questions from committed law firm owners like you — so much so that he’s back for another segment of Ask Michael Mogill Anything (AMMA), with just the right amount of heat.

On this episode of The Game Changing Attorney Podcast, get ready to hear Michael’s thoughts on:

  • What three components make up a great marketing strategy
  • How to realize the dangers that lie within yourself
  • What success looks like to people all over the world
Episode 150 — AMMA — Ask Michael Mogill Anything: Success, Marketing, and How to Go Out of Business
Show Notes:

Creating a quality marketing campaign. “There are three overall components to take into consideration when we talk about marketing, and you can even break it up into three different areas. Idea generation makes up one percent of marketing, content creation makes up five percent of marketing, and the other 94 percent of marketing is thanks to operations. This is because ideas are everywhere. Having a great idea is no longer a once-in-a-lifetime circumstance — and even though some ideas truly are incredible, if they’re not executed correctly, then it won’t end well. When it comes to creating content, there are now so many different pieces of content which, again, doesn’t make it hard to come by. And finally, your team’s operations is where quality control comes in, making it possible to continue marketing well and up to your high standards.”

You are the common denominator of your problems. “The only thing that can put me or any organization out of business isn’t a competitor or otherwise. It’s you, the owner of said organization. For instance, I am the only person who can put Michael Mogill out of a job. If I’m not constantly learning and growing, then I’m not going to be competitive. If I’m not taking care of myself physically, I can’t be there for my team. What if I made a terrible decision that ended up being a bad look for Crisp as a whole? There are so many ways that I could put myself out of business, and that’s why we as leaders should always be looking at major internal factors.”

How Michael defines success. “Everyone has their own definition of success, and I believe a lot of that comes from the fact that we’re all in different stages in our lives. Success isn’t going to look the same for everyone, and priorities are all over the place. For some, success means proving themselves to others, or being set financially, or being a great mom or a great dad — and those are all perfectly fine. My definition of success, however, is the commitment to the pursuit of your true potential. How do you know what your true potential is if you’re never looking for it? I’m not the same person I was 10 years ago, and I won’t be the same person I am today in another 10 years, but I’m going to continue finding out what I’m capable of. I want to always learn, grow, and evolve.”

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