Show Notes:

Eight Sleep’s humble beginnings. “Before establishing Eight Sleep, I worked at a really large law firm in Europe. It was 2008, the market was low, and I began to get bored. At night, I would work on a side project with a man who is now the co-founder of Eight Sleep. I was working at the law firm from 9 AM to 10 PM, then after that I would go to work with my co-founder where we focused on this side business. It became successful and we never looked back.”

The stages of sleep. “Sleep is a foundational piece of our health. At Eight Sleep, We call it sleep fitness because it’s important to think of sleep as a workout that will translate to a positive outcome for your health. There are two major phases: deep sleep and REM. Deep sleep is when your physical body is recovering, and REM is when your brain is cleaning and processing the information from the day. You need all of this to make sure that you live a healthy life because sleep has an impact on your daily biometrics and so much more.”

You get what you pay for. “Our technology works. People come to us claiming that after switching to our mattresses, they fall asleep faster, wake up fewer times throughout the night, and maximize the sleep stages.”

How to add an extra good night’s sleep. “A way I can find out if people are sleep deprived is by asking them to try to sleep one hour longer every day for a week. At the end of the week, they’ll have gained an extra entire night of sleep by sleeping seven additional hours. Then I want to know how they feel after getting all of that extra sleep — because I guarantee they’ll feel more alert, have more clarity, and will be a sharper individual.”

Sleep is more important than you think. “There’s evidence that you will die sooner from sleep deprivation instead of food deprivation. In general, everyday life, the impacts are pretty substantial. We’re quite mentally impaired after not getting enough sleep. You’re also more prone to injuries since you’re less aware of what’s going on. You will start craving junk foods or things that will give you quick bursts of energy.”

Living and working together in harmony. “If any of this business works, it’s because of my wife, one of the co-founders of the company. She’s much more adaptable than I am. We’re able to work together and maintain a good, healthy relationship. Even if we’re getting into a heated discussion about work on one messaging platform, we will be messaging on another talking about what we should do for dinner.”

You, too, can go pro. “We have this definition that we use called ‘everyday athletes,’ and it refers to the care with which professional athletes put into their bodies. They don’t just work out 18 hours a day and not do anything to recover — and that’s what we want everyone to do: think of themselves as an everyday athlete.”

Do something with your life. “When you look back at your life and ask yourself, ‘Did I spend my time on something meaningful?’ you want to respond positively. I believe that’s what we’re doing and creating at Eight Sleep.”

Reaching new audiences. “We’ve been receiving feedback from the F1 team members about their Eight Sleep experiences, and they’ve all been positive. In fact, we have other athletes from other sports reaching out to us now because they want to try Eight Sleep for themselves too.”

What does being a game changer mean to you? “Being a game changer is all about being disruptive. Whatever you can do to break the status quo and go beyond what everyone else is doing is what you need to do.”

Go to eightsleep.com and enter code “CRISP” at checkout for an additional $50 off the Pod Pro or Pod Pro Cover.

RESOURCES & REFERENCES
Eight Sleep
LeBron James
Mat Frasier
China
Slack
WhatsApp
No Rules Rules by Reed Hastings and Erin Meyer
Steve Jobs
Formula 1 (F1)
Lewis Hamilton
George Russell
Red Bull
NFL