Are you obsessive about catching what others miss?

Do you notice inconsistencies without being told where to look?

Do you get satisfaction from identifying errors before they become problems?

Final question: when faced with a challenge, do you get excited or run away?

 

If that sounds like you, you may be the perfect fit for our Paid Ads QA role.

 

At Crisp, we're on a mission to help 10,000 law firms each grow their revenue by $10,000,000 over the next 10 years, creating a $10 billion impact in the legal industry.

Our Paid Ads team is responsible for executing paid media campaigns that power our law firm clients’ brand awareness and growth across major digital platforms. These campaigns are deployed across hundreds of client accounts and multiple platforms simultaneously.

This role exists to ensure those campaigns are executed accurately, consistently, and in alignment with internal standards and client intent.

This is a non-client-facing, audit-focused role that requires extreme attention to detail, strong system thinking, and the discipline to identify and document discrepancies with zero tolerance for preventable error.

However, it is not a “task-ing” role, or a role where you’ll be constantly told what to do - you’ll be expected to self-sufficiently spot and correct errors, but most importantly, get ahead of them before even happening, including improving existing systems.

 

** IMPORTANT: TO APPLY **

You will be evaluated and vetted based on your ability to follow instructions:

Follow this Willo link (recorded interview platform), and answer the few questions on there, first.Then reply to the ad, stating you’ve completed the Willo, and we will be in touch.

 

Key Responsibilities Include:

Campaign Audit & Validation

• Audit paid advertising campaigns across Meta, Google Ads, LinkedIn, TikTok, streaming platforms, and others
• Verify that the correct creative assets, ad copy, and campaign structures are deployed on the correct client accounts
• Ensure campaigns align with intended funnel stages and approved execution parameters

Execution Accuracy & Cross-Account Integrity

• Identify discrepancies such as:
• Incorrect assets deployed to the wrong client
• Mismatched ad copy or campaign configurations
• Inconsistent implementation across platforms
• Ensure campaign execution matches internal direction and client-specific setup

Budget & Pacing Verification

• Audit campaign budgets to ensure alignment with approved allocations
• Identify risks of underdelivery or overspend
• Validate that budget adjustments and reallocations are executed correctly

Tracking, Links & Technical QA

• Verify accuracy and functionality of:
• URLs and landing pages
• UTM parameters and tracking links
• Pixel and tag implementation (where applicable)
• Identify gaps in tracking integrity and flag inconsistencies

Instruction Fidelity & Change Validation

• Compare campaign execution against:
• Internal strategy direction
• Client Success Manager requests
• Campaign updates or pivots
• Ensure requested changes are implemented accurately and completely

Audit Documentation & Communication

• Document audit findings clearly, with supporting context and evidence
• Categorize issues based on severity (e.g., minor discrepancy vs. critical error)
• Communicate findings in a structured format that enables efficient resolution

Audit Operations (Evolving Scope)

This role may operate across a range of audit models depending on business needs, including:

Audit Cadence:

• Pre-launch validation
• Post-launch verification
• Ongoing daily, weekly, or periodic audits

Audit Coverage:

• Full account audits
• Targeted sampling across accounts

Audit Depth:

• Surface-level validation (assets, placements, links)
• Deeper audits (budget pacing, tracking, structural accuracy)

Ownership Scope:

• Identifying and flagging discrepancies
• Recommending corrective actions
• Supporting enforcement of quality standards

Our requirements are pretty straightforward. To qualify you must:

• Be highly detail-oriented — you catch inconsistencies others miss
• Think in structured processes, checklists, and systems
• Be proactive in identifying issues and asking clarifying questions
• Be comfortable operating with incomplete information and making sound judgments
• Have strong written communication skills
• Be tech-savvy and able to learn new platforms quickly
• Be comfortable working in a fast-paced, high-volume environment

Preferred Experience:

• Experience auditing or QA-ing digital campaigns (launches, changes, tracking)
• Familiarity with UTM structures, tracking links, and link verification
• Experience working with dashboards or reporting tools
• Experience using project management or task tracking tools (Asana, Monday, etc.)

Nice to Have:

• Salesforce or CRM familiarity
• Experience with Supermetrics or similar data connectors
• Familiarity with Google Looker Studio or similar dashboards
• Experience documenting processes or building SOPs
• Experience in a fast-paced, multi-client environment

Platform Exposure (Preferred, Not Required):

• Meta Ads Manager
• Google Ads
• Google Tag Manager (GTM)
• TikTok Ads
• LinkedIn Ads
• TradeDesk

Why Our Work Matters:

 

Lawyers go to law school to learn how to practice law, but law school doesn’t teach them how to run a business. In a world where the best cases often go to the best marketers, legal expertise alone isn’t enough.

 

That’s where Crisp comes in.

 

We partner with committed, growth-minded law firms that care deeply about their teams, clients, and communities. Often, it’s a David vs. Goliath scenario, where the most dedicated attorneys lack the resources of their larger competitors.

 

Our work levels the playing field by giving law firms access to world-class marketing execution that helps them stand out, build authority, and grow sustainably.

 

About Crisp: 

Crisp has been recognized on the Inc. 5000 (Fastest Growing Private Companies in the U.S. – 2024, 2022, 2021, 2020, 2019, 2018, 2017), as well as Atlanta's Top 100 Fastest Growing Private Companies (2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016) and Atlanta's Best Places to Work (2024, 2023, 2022).

Crisp (www.crisp.co) is the nation’s fastest-growing law firm growth company. We’ve helped thousands of attorneys — from solo and small firms to large practices — build their brand, differentiate themselves from competitors, attract better cases, and earn millions in new revenue.

Crisp has been featured in Forbes, Inc., Avvo, ABA Journal, The Trial Lawyer, Huffington Post, and The Wall Street Journal.

OUR BOOK:
The Game Changing Attorney (available on Amazon and Barnes & Noble)
www.gamechangingattorney.com

OUR PODCAST:
The Game Changing Attorney Podcast
https://crisp.co/podcast/

Why You Should Work Here:

• You will work inside a structured, high-performance marketing operation
• You will contribute to campaigns running at scale across hundreds of accounts
• You will play a direct role in improving execution accuracy and system reliability
• You will be trusted to identify and surface critical issues

This is not a role for someone looking for easy work or vague expectations.

This is a role for someone who takes pride in enforcing standards, identifying errors, and ensuring systems operate correctly.

 

** IMPORTANT: TO APPLY **

You will be evaluated and vetted based on your ability to follow instructions:

Follow this Willo link (recorded interview platform), and answer the few questions on there, first.Then reply to the ad, stating you’ve completed the Willo, and we will be in touch.